The effects of growing up around alcohol misuse can be so profound that they last a lifetime. Learn more about the emotional, interpersonal, and behavioral consequences in children of alcohol-dependent parents.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Does this sound like you? You have major trust issues and just don’t feel like you can depend on anyone. You’ve always struggled with low self-esteem. You have a terrible fear of abandonment and will do anything to keep people happy. You always feel “on guard,” assessing situations or people for any potential threat.
If any or all of these characteristics sound familiar, it’s possible that you grew up with a parent who struggled with alcohol misuse. Sadly, this is pretty common: research suggests that about 1 in 10 children lives with a parent who has an alcohol use disorder, and about 1 in 5 adults lived with a person who used alcohol when they were growing up.
A common misconception around alcohol misuse is that it only affects the person who is drinking — but this is far from true. Alcohol misuse can have far-reaching effects on family members, friends, and loved ones of those who drink. And children can be among the most impacted. In fact, the effects of growing up around alcoholic parents are sometimes so profound that they last a lifetime.
In this post, we’ll explore the effects that growing up with alcoholic parents can have on children, including the emotional, interpersonal, and behavioral consequences. Let’s dive in.
Research shows that growing up with alcoholic parents can have profound and long-lasting psychological and emotional effects. Here are some of the more common:
There is often a great deal of denial, lying, and keeping secrets in the homes of people with alcohol misuse. As a result, children start to learn that they can’t trust their parent. For instance, perhaps their parent promised to quit drinking but continually failed to follow through. Over time, these broken promises can create serious trust issues that last into adulthood. Because of this, adult children of parents with alcohol misuse often struggle with romantic relationships; they avoid getting too close to others for fear of being disappointed yet again.
Furthermore, if a child’s parent was mean or abusive when they drank, adult children can grow up with a fear of all angry people. They may spend their lives avoiding conflict or confrontation of any kind for fear that it could turn violent.
Children with parents who have alcohol use disorder often develop negative self-images and are incredibly hard on themselves. Because children are dependent on caregivers, their self-perception develops as a reflection of how they are viewed by their parents. A parent misusing alcohol may neglect their child or lash out at them, which can cause life-long issues with self-image. Even as adults, many children who grew up with alcohol misuse struggle with confidence, self-doubt, feelings of inadequacy, and low self-worth. They may come to see themselves as different from other people and never good enough. Sadly, this can create further isolation, making it difficult for them to interact with others and form relationships.
Many children of parents who misuse alcohol have a skewed notion of what it means to be “normal.” Alcohol can cause tremendous dysfunction within the family system, preventing children from experiencing a stable living environment. Because drinking is often normalized in the homes of people with alcohol misuse, children can struggle to distinguish between “good” role models and “bad” ones. They also might end up feeling conflicted, confused, and self-conscious when they realize that drinking isn’t considered normal in other families.
Children may feel responsible for their parents or siblings and find themselves behaving more like a parent, especially if their parent is absent or unable to function. This can lead to a host of negative emotions, such as fear, shame, embarrassment, anger, guilt, and denial — which they learn to hide as a defense mechanism. However, hiding negative emotions for extended periods can cause people to shut down all emotions in adulthood. Positive emotions, such as love, joy, and excitement, can become just as difficult to experience and express as the negative ones.
Living in a household with a parent misusing alcohol often brings a great deal of chaos and instability. As a result, children feel vulnerable and helpless. This lack of control can result in an extreme need for control later on in life — over their life, the situations they find themselves in, or the behaviors of others. An intense need for control can lead to problems with forming and maintaining healthy relationships.
At a young age, children with a parent who is misusing alcohol learn to become aware of potential dangers or threats to their safety and well-being. This can lead to hypervigilance, an increased state of awareness that causes sensitivity to surroundings. As an adult, extreme and excessive attentiveness can distract from work, family life, and other relationships, causing them to continually be “on guard.” Even if some dangers aren’t necessarily real, they become obsessed with knowing all the possible dangers. Experts believe that hypervigilance stems from the shame and pain experienced in childhood of having parents with alcohol use disorder.
Many times parents with alcohol misuse are emotionally or physically detached. This can cause a child to develop a debilitating fear of abandonment. In adulthood, this can cause them to hold onto toxic relationships for fear of being alone. Similarly, many children of parents with alcohol misuse end up constantly seeking approval from others and basing their self-worth on helping others. They can become people-pleasers who are devastated if someone isn’t happy with them; they live in fear of any kind of criticism. This can also drive them to become perfectionists, overachievers, or workaholics with a strong sense of responsibility.
Growing up with a parent who misuses alcohol not only affects the emotional well-being of a child, it also leads to behavioral changes that can be difficult to manage. For instance, research shows that children of parents who use alcohol are more likely to display rule-breaking, risk-taking, aggressiveness, and impulsivity in childhood. This may include things like getting into fights, shoplifting, or even self-harm.
They also tend to externalize their anger, which can manifest as manipulating other people, lacking empathy, and being unaffected by the consequences of their actions. As they get older, they’re more likely to engage in promiscuous sexual behavior and enter into unhealthy, abusive relationships.
Furthermore, it’s not uncommon for children to have problems in school and isolate themselves from their peers. Some research has found an association between parents’ use of alcohol and teens’ lower performance in school. These are some of the academic effects they might suffer from:
Children of people with an alcohol use disorder are at an increased risk for a variety of problems later in life. For instance, they’re more likely to develop alcohol use disorder and experience mental health disorders. Let’s take a closer look:
Studies indicate that growing up with alcoholic parents can lead children to be more likely to use alcohol themselves in adolescence and in adulthood. They may begin drinking alcohol at a younger age than others and progress more quickly into dangerous levels of consumption. In fact, children with alcoholic parents are 4 times as likely to engage in excessive drinking at some point in their life, and 3 to 4 times more likely to develop an alcohol use disorder than peers who grew up with parents without an alcohol use disorder.
Research indicates that they may turn to alcohol as a way of dealing with emotions that they aren’t able or willing to express, such as guilt, shame, or anger. They also tend to view alcohol as a way to cope with stress. Furthermore, adult children of parents who misuse alcohol are four times more likely to choose a partner with a substance use disorder.
Children of parents who struggled with alcohol misuse are also at a higher risk for anxiety, depression, and personality disorders, such as antisocial personality disorder and borderline personality disorder. Symptoms can develop at any age and continue into adulthood.
Furthermore, growing up with one or both parents dependent on alcohol can result in symptoms of post-traumatic stress disorder (PTSD) in adulthood. In one study of over 25,000 adults, those who had a parent with alcohol use disorder remembered their childhoods as “difficult” and said they struggled with “bad memories” of their parent’s alcohol use. In some cases, they may develop PTSD from witnessing domestic violence or experiencing physical, sexual, and or psychological abuse.
If we know a person whose parent is misusing alcohol, it’s important to try to get them help. We can direct them to mutual help groups, such as AI-Anon and SMART Recovery Family and Friends, which are groups geared toward people who have been affected by the drinking of a loved one.
AIateen is a branch of AI-Anon designed specifically for teenagers affected by the drinking of a loved one. These programs allow people to identify with peers based on similar experiences, create positive changes in their own lives, and connect with people who can understand what they’re going through.
Similarly, children may benefit from family or individual counseling, which can help them learn to express their emotions and develop healthy coping mechanisms. Since the family unit is a critical component of substance misuse treatment, it’s often helpful to involve the entire family in the treatment process. In fact, research shows that family therapy can promote healing for both the individual struggling as well as the entire family unit. It can help the person struggling with alcohol better understand the effect their drinking has had on loved ones, and it provides loved ones the space to address unresolved issues and trauma.
Finally, if you’re struggling with alcohol consumption and have children in the home, it’s important to reach out for help. The effect that drinking can have on your children can be detrimental to their health and well-being, both now and years down the road. While it’s never too late, research shows that when parents reduce alcohol use, especially when children are very young, children do better.
Children of parents with alcohol use disorder can experience a wide range of psychological, emotional, and behavioral consequences that may have a lasting impact. They’re more likely to have trust issues, low self-esteem, and issues forming and maintaining relationships, not to mention an increased risk of developing alcohol use disorder and mental health conditions later in life. Without help, many of these issues can persist into adulthood and throughout their lives.
If you or someone you know is struggling with alcohol, consider trying Reframe. We’re a neuroscience-backed app that has helped millions of people cut back on their alcohol consumption and develop healthier lifestyle habits.
Does this sound like you? You have major trust issues and just don’t feel like you can depend on anyone. You’ve always struggled with low self-esteem. You have a terrible fear of abandonment and will do anything to keep people happy. You always feel “on guard,” assessing situations or people for any potential threat.
If any or all of these characteristics sound familiar, it’s possible that you grew up with a parent who struggled with alcohol misuse. Sadly, this is pretty common: research suggests that about 1 in 10 children lives with a parent who has an alcohol use disorder, and about 1 in 5 adults lived with a person who used alcohol when they were growing up.
A common misconception around alcohol misuse is that it only affects the person who is drinking — but this is far from true. Alcohol misuse can have far-reaching effects on family members, friends, and loved ones of those who drink. And children can be among the most impacted. In fact, the effects of growing up around alcoholic parents are sometimes so profound that they last a lifetime.
In this post, we’ll explore the effects that growing up with alcoholic parents can have on children, including the emotional, interpersonal, and behavioral consequences. Let’s dive in.
Research shows that growing up with alcoholic parents can have profound and long-lasting psychological and emotional effects. Here are some of the more common:
There is often a great deal of denial, lying, and keeping secrets in the homes of people with alcohol misuse. As a result, children start to learn that they can’t trust their parent. For instance, perhaps their parent promised to quit drinking but continually failed to follow through. Over time, these broken promises can create serious trust issues that last into adulthood. Because of this, adult children of parents with alcohol misuse often struggle with romantic relationships; they avoid getting too close to others for fear of being disappointed yet again.
Furthermore, if a child’s parent was mean or abusive when they drank, adult children can grow up with a fear of all angry people. They may spend their lives avoiding conflict or confrontation of any kind for fear that it could turn violent.
Children with parents who have alcohol use disorder often develop negative self-images and are incredibly hard on themselves. Because children are dependent on caregivers, their self-perception develops as a reflection of how they are viewed by their parents. A parent misusing alcohol may neglect their child or lash out at them, which can cause life-long issues with self-image. Even as adults, many children who grew up with alcohol misuse struggle with confidence, self-doubt, feelings of inadequacy, and low self-worth. They may come to see themselves as different from other people and never good enough. Sadly, this can create further isolation, making it difficult for them to interact with others and form relationships.
Many children of parents who misuse alcohol have a skewed notion of what it means to be “normal.” Alcohol can cause tremendous dysfunction within the family system, preventing children from experiencing a stable living environment. Because drinking is often normalized in the homes of people with alcohol misuse, children can struggle to distinguish between “good” role models and “bad” ones. They also might end up feeling conflicted, confused, and self-conscious when they realize that drinking isn’t considered normal in other families.
Children may feel responsible for their parents or siblings and find themselves behaving more like a parent, especially if their parent is absent or unable to function. This can lead to a host of negative emotions, such as fear, shame, embarrassment, anger, guilt, and denial — which they learn to hide as a defense mechanism. However, hiding negative emotions for extended periods can cause people to shut down all emotions in adulthood. Positive emotions, such as love, joy, and excitement, can become just as difficult to experience and express as the negative ones.
Living in a household with a parent misusing alcohol often brings a great deal of chaos and instability. As a result, children feel vulnerable and helpless. This lack of control can result in an extreme need for control later on in life — over their life, the situations they find themselves in, or the behaviors of others. An intense need for control can lead to problems with forming and maintaining healthy relationships.
At a young age, children with a parent who is misusing alcohol learn to become aware of potential dangers or threats to their safety and well-being. This can lead to hypervigilance, an increased state of awareness that causes sensitivity to surroundings. As an adult, extreme and excessive attentiveness can distract from work, family life, and other relationships, causing them to continually be “on guard.” Even if some dangers aren’t necessarily real, they become obsessed with knowing all the possible dangers. Experts believe that hypervigilance stems from the shame and pain experienced in childhood of having parents with alcohol use disorder.
Many times parents with alcohol misuse are emotionally or physically detached. This can cause a child to develop a debilitating fear of abandonment. In adulthood, this can cause them to hold onto toxic relationships for fear of being alone. Similarly, many children of parents with alcohol misuse end up constantly seeking approval from others and basing their self-worth on helping others. They can become people-pleasers who are devastated if someone isn’t happy with them; they live in fear of any kind of criticism. This can also drive them to become perfectionists, overachievers, or workaholics with a strong sense of responsibility.
Growing up with a parent who misuses alcohol not only affects the emotional well-being of a child, it also leads to behavioral changes that can be difficult to manage. For instance, research shows that children of parents who use alcohol are more likely to display rule-breaking, risk-taking, aggressiveness, and impulsivity in childhood. This may include things like getting into fights, shoplifting, or even self-harm.
They also tend to externalize their anger, which can manifest as manipulating other people, lacking empathy, and being unaffected by the consequences of their actions. As they get older, they’re more likely to engage in promiscuous sexual behavior and enter into unhealthy, abusive relationships.
Furthermore, it’s not uncommon for children to have problems in school and isolate themselves from their peers. Some research has found an association between parents’ use of alcohol and teens’ lower performance in school. These are some of the academic effects they might suffer from:
Children of people with an alcohol use disorder are at an increased risk for a variety of problems later in life. For instance, they’re more likely to develop alcohol use disorder and experience mental health disorders. Let’s take a closer look:
Studies indicate that growing up with alcoholic parents can lead children to be more likely to use alcohol themselves in adolescence and in adulthood. They may begin drinking alcohol at a younger age than others and progress more quickly into dangerous levels of consumption. In fact, children with alcoholic parents are 4 times as likely to engage in excessive drinking at some point in their life, and 3 to 4 times more likely to develop an alcohol use disorder than peers who grew up with parents without an alcohol use disorder.
Research indicates that they may turn to alcohol as a way of dealing with emotions that they aren’t able or willing to express, such as guilt, shame, or anger. They also tend to view alcohol as a way to cope with stress. Furthermore, adult children of parents who misuse alcohol are four times more likely to choose a partner with a substance use disorder.
Children of parents who struggled with alcohol misuse are also at a higher risk for anxiety, depression, and personality disorders, such as antisocial personality disorder and borderline personality disorder. Symptoms can develop at any age and continue into adulthood.
Furthermore, growing up with one or both parents dependent on alcohol can result in symptoms of post-traumatic stress disorder (PTSD) in adulthood. In one study of over 25,000 adults, those who had a parent with alcohol use disorder remembered their childhoods as “difficult” and said they struggled with “bad memories” of their parent’s alcohol use. In some cases, they may develop PTSD from witnessing domestic violence or experiencing physical, sexual, and or psychological abuse.
If we know a person whose parent is misusing alcohol, it’s important to try to get them help. We can direct them to mutual help groups, such as AI-Anon and SMART Recovery Family and Friends, which are groups geared toward people who have been affected by the drinking of a loved one.
AIateen is a branch of AI-Anon designed specifically for teenagers affected by the drinking of a loved one. These programs allow people to identify with peers based on similar experiences, create positive changes in their own lives, and connect with people who can understand what they’re going through.
Similarly, children may benefit from family or individual counseling, which can help them learn to express their emotions and develop healthy coping mechanisms. Since the family unit is a critical component of substance misuse treatment, it’s often helpful to involve the entire family in the treatment process. In fact, research shows that family therapy can promote healing for both the individual struggling as well as the entire family unit. It can help the person struggling with alcohol better understand the effect their drinking has had on loved ones, and it provides loved ones the space to address unresolved issues and trauma.
Finally, if you’re struggling with alcohol consumption and have children in the home, it’s important to reach out for help. The effect that drinking can have on your children can be detrimental to their health and well-being, both now and years down the road. While it’s never too late, research shows that when parents reduce alcohol use, especially when children are very young, children do better.
Children of parents with alcohol use disorder can experience a wide range of psychological, emotional, and behavioral consequences that may have a lasting impact. They’re more likely to have trust issues, low self-esteem, and issues forming and maintaining relationships, not to mention an increased risk of developing alcohol use disorder and mental health conditions later in life. Without help, many of these issues can persist into adulthood and throughout their lives.
If you or someone you know is struggling with alcohol, consider trying Reframe. We’re a neuroscience-backed app that has helped millions of people cut back on their alcohol consumption and develop healthier lifestyle habits.
Ever had a coffee after a cocktail and wondered about the aftermath? Our newest blog spills the beans on mixing alcohol and caffeine. (Spoiler alert: it’s not the best combo!)
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Step into any cool bar or café, and you're bound to notice an intriguing trend: the rise of caffeinated alcoholic drinks. From espresso martinis to boozy energy drink concoctions, there seems to be a growing fascination with mixing the invigorating rush of caffeine with the laid-back vibe of alcohol. It's a blend of two worlds, seemingly combining the “best” of both — or is it?
But wait! Before you mix that espresso shot with liquor, let's get the facts straight about the side effects of mixing caffeine and alcohol. What happens when you combine coffee drinks with alcohol or energy drinks and alcohol? And what about drinking coffee after drinking alcohol? Let’s find out!
Caffeine acts as a stimulant, giving us an energy kick by blocking adenosine — a neurotransmitter that makes us feel drowsy. By inhibiting adenosine, caffeine boosts our alertness and wakefulness.
Alcohol, on the other hand, does the opposite, at least at the physiological level. Instead of ramping things up, it slows the brain's functions by increasing its production of GABA (a neurotransmitter that has calming effects) and decreasing the production of glutamate, which would typically boost brain activity. While we might feel an initial rush of energy due to the effects of feel-good neurotransmitters such as dopamine (which is also triggered by caffeine), after a few drinks we might start feeling more relaxed or even a bit sleepy. It's as if alcohol is dimming the lights to create a more mellow or drowsy vibe.
While the “coffee with liquor” combination might seem like the perfect balance to keep the night going, in reality, it's sending mixed signals to the brain and confusing the body. The caffeine is pumping up the jam, while alcohol tries to mellow things out. The result? We may feel more awake and less drunk than we really are, but our cognitive functions and decision-making skills are still very much impacted. We don’t feel as affected as we actually are, which can have some serious consequences.
At a scientific level, this combo could spell trouble. Let’s explore the 10 main side effects of mixing the two.
Due to the muted sedative effects, there's a higher likelihood of consuming more alcohol, potentially leading to alcohol poisoning or other dangerous outcomes.
A study among Michigan high school students cited by the CDC showed that mixing alcohol with energy drinks contributed to binge drinking: those who did so were four times more likely to consume six or more drinks per occasion.
Stimulants’ and depressants’ opposing effects on neurotransmitter levels can lead to mood fluctuations. The boost in dopamine from stimulants may be countered by the relaxation and potential depressant mood effects of alcohol.
While caffeine can lead to feelings of anxiety or jitters, mixing it with alcohol can exacerbate these feelings due to the unpredictability of how the two interact in the body.
The risk is especially high for teenagers and young adults. According to the CDC, in 2017, 10.6% of high-schoolers and 31.8% of people in the 19 to 28 age group reported mixing booze with energy drinks in the course of the previous year.
Ever felt your heart race after a coffee or an energy drink? Caffeine’s cardiovascular side effects are well-known. Add alcohol to the mix and you could experience heart palpitations. It's a bit like asking your heart to run a marathon without proper training.
As we already know, caffeine can lead to a temporary increase in heart rate by blocking adenosine, a neurotransmitter that helps relax the heart. Without this relaxation signal, the heart pumps more quickly.
Caffeine can also cause a brief rise in blood pressure, even in people without hypertension. This effect is believed to be caused by an increase in adrenaline or by a temporary block on hormones that naturally widen our arteries.
Alcohol’s physical impacts are quite different:
Put caffeine and alcohol together — especially energy drinks with alcohol or coffee drinks with alcohol directly mixed in — and your heart is receiving a dangerous mix of signals. This tug-of-war can be stressful for the heart, leading to palpitations.
The alertness from caffeine can mislead us into thinking we can consume more alcohol, leading to higher amounts of alcohol in the system, adding to its cardiotoxic effects.
Both alcohol and caffeine are diuretics: they encourage the body to lose fluid. Combine coffee with alcohol, and you could be setting yourself up for some serious dehydration — think parched throat, dizziness, and a headache.
Caffeine increases urine production. This diuretic effect can cause the body to lose more fluid than we’re taking in, especially if you're not counterbalancing with water.
That glass of wine or bottle of beer, in turn, comes with its own set of dehydrating traits. Alcohol inhibits an antidiuretic hormone called vasopressin, which helps the kidneys reabsorb water and concentrate urine. Without it, the kidneys send water straight to the bladder, leading to more frequent bathroom visits.
When caffeine and alcohol team up, their combined diuretic effects can be more pronounced:
Action steps. To help you stay hydrated, consider these tips:
Alcohol might make us feel drowsy, but it can interfere with our REM sleep. Caffeine? Well, it's known to keep us awake — that’s why we drink it! Consuming them together can do a number on our sleep patterns. Imagine trying to sleep with a playlist that switches between lullabies and rock anthems — not exactly restful! Drinking coffee after drinking alcohol in the evenings can really mess up our sleep.
While caffeine can be our morning buddy and afternoon ally, come nighttime, it becomes a sleep saboteur. Even if we manage to drift off, research shows that caffeine can interfere with the deeper stages of sleep, leading to less restorative slumber and more of the lighter, easily disrupted phases.
As for alcohol, it often tricks people into thinking it'll help them sleep. But while alcohol can make us feel drowsy and might help us nod off faster, it doesn't promote natural sleep. Instead, it induces a sedative effect, not the refreshing sleep we desire. It’s known to reduce rapid eye movement (REM) sleep — a crucial phase of our sleep cycle, packed with dreams and deep rest. Moreover, as the effects of alcohol wear off, it can cause “rebound wakefulness” — we find ourselves waking up frequently during the second half of the night.
Mix caffeine and alcohol, and the sleep situation becomes even messier:
Action steps. To keep alcohol and caffeine from wreaking havoc on your sleep, try this:
Finally, here are some general steps to consider adding to your routine to set up a solid foundation for better sleep and overall health. Every step, no matter how small, is a leap towards a rejuvenated you!
While mixing caffeine and alcohol might seem like the go-to for a vibrant night out, it's not quite the winning combination we might want. Moreover, there’s a world of relaxing and stimulating experiences out there waiting to be explored. Thinking about grabbing a caffeinated beer or mixing some alcohol and energy drinks? Take a step back and consider your health and well-being.
The next time you're reaching for a drink, think twice about that alcohol-caffeine combo. Why not try a late-night cooking class or an early-morning yoga session? Go ahead and attend that local music event you've been eyeing, or dive into a captivating book that's been on your reading list forever.
We all have different ways to recharge and celebrate. The idea is to make choices that not only feel good in the moment but also leave us feeling great the next day. Embracing healthier habits or trying new activities can be just as thrilling — if not more so — than either caffeine and booze. As we venture forth, let's remember that genuine, fulfilling experiences can come when we least expect them and often happen outside our usual routines. Dive in, enjoy, and prioritize your well-being. Cheers to healthier choices and joyful moments ahead!
Step into any cool bar or café, and you're bound to notice an intriguing trend: the rise of caffeinated alcoholic drinks. From espresso martinis to boozy energy drink concoctions, there seems to be a growing fascination with mixing the invigorating rush of caffeine with the laid-back vibe of alcohol. It's a blend of two worlds, seemingly combining the “best” of both — or is it?
But wait! Before you mix that espresso shot with liquor, let's get the facts straight about the side effects of mixing caffeine and alcohol. What happens when you combine coffee drinks with alcohol or energy drinks and alcohol? And what about drinking coffee after drinking alcohol? Let’s find out!
Caffeine acts as a stimulant, giving us an energy kick by blocking adenosine — a neurotransmitter that makes us feel drowsy. By inhibiting adenosine, caffeine boosts our alertness and wakefulness.
Alcohol, on the other hand, does the opposite, at least at the physiological level. Instead of ramping things up, it slows the brain's functions by increasing its production of GABA (a neurotransmitter that has calming effects) and decreasing the production of glutamate, which would typically boost brain activity. While we might feel an initial rush of energy due to the effects of feel-good neurotransmitters such as dopamine (which is also triggered by caffeine), after a few drinks we might start feeling more relaxed or even a bit sleepy. It's as if alcohol is dimming the lights to create a more mellow or drowsy vibe.
While the “coffee with liquor” combination might seem like the perfect balance to keep the night going, in reality, it's sending mixed signals to the brain and confusing the body. The caffeine is pumping up the jam, while alcohol tries to mellow things out. The result? We may feel more awake and less drunk than we really are, but our cognitive functions and decision-making skills are still very much impacted. We don’t feel as affected as we actually are, which can have some serious consequences.
At a scientific level, this combo could spell trouble. Let’s explore the 10 main side effects of mixing the two.
Due to the muted sedative effects, there's a higher likelihood of consuming more alcohol, potentially leading to alcohol poisoning or other dangerous outcomes.
A study among Michigan high school students cited by the CDC showed that mixing alcohol with energy drinks contributed to binge drinking: those who did so were four times more likely to consume six or more drinks per occasion.
Stimulants’ and depressants’ opposing effects on neurotransmitter levels can lead to mood fluctuations. The boost in dopamine from stimulants may be countered by the relaxation and potential depressant mood effects of alcohol.
While caffeine can lead to feelings of anxiety or jitters, mixing it with alcohol can exacerbate these feelings due to the unpredictability of how the two interact in the body.
The risk is especially high for teenagers and young adults. According to the CDC, in 2017, 10.6% of high-schoolers and 31.8% of people in the 19 to 28 age group reported mixing booze with energy drinks in the course of the previous year.
Ever felt your heart race after a coffee or an energy drink? Caffeine’s cardiovascular side effects are well-known. Add alcohol to the mix and you could experience heart palpitations. It's a bit like asking your heart to run a marathon without proper training.
As we already know, caffeine can lead to a temporary increase in heart rate by blocking adenosine, a neurotransmitter that helps relax the heart. Without this relaxation signal, the heart pumps more quickly.
Caffeine can also cause a brief rise in blood pressure, even in people without hypertension. This effect is believed to be caused by an increase in adrenaline or by a temporary block on hormones that naturally widen our arteries.
Alcohol’s physical impacts are quite different:
Put caffeine and alcohol together — especially energy drinks with alcohol or coffee drinks with alcohol directly mixed in — and your heart is receiving a dangerous mix of signals. This tug-of-war can be stressful for the heart, leading to palpitations.
The alertness from caffeine can mislead us into thinking we can consume more alcohol, leading to higher amounts of alcohol in the system, adding to its cardiotoxic effects.
Both alcohol and caffeine are diuretics: they encourage the body to lose fluid. Combine coffee with alcohol, and you could be setting yourself up for some serious dehydration — think parched throat, dizziness, and a headache.
Caffeine increases urine production. This diuretic effect can cause the body to lose more fluid than we’re taking in, especially if you're not counterbalancing with water.
That glass of wine or bottle of beer, in turn, comes with its own set of dehydrating traits. Alcohol inhibits an antidiuretic hormone called vasopressin, which helps the kidneys reabsorb water and concentrate urine. Without it, the kidneys send water straight to the bladder, leading to more frequent bathroom visits.
When caffeine and alcohol team up, their combined diuretic effects can be more pronounced:
Action steps. To help you stay hydrated, consider these tips:
Alcohol might make us feel drowsy, but it can interfere with our REM sleep. Caffeine? Well, it's known to keep us awake — that’s why we drink it! Consuming them together can do a number on our sleep patterns. Imagine trying to sleep with a playlist that switches between lullabies and rock anthems — not exactly restful! Drinking coffee after drinking alcohol in the evenings can really mess up our sleep.
While caffeine can be our morning buddy and afternoon ally, come nighttime, it becomes a sleep saboteur. Even if we manage to drift off, research shows that caffeine can interfere with the deeper stages of sleep, leading to less restorative slumber and more of the lighter, easily disrupted phases.
As for alcohol, it often tricks people into thinking it'll help them sleep. But while alcohol can make us feel drowsy and might help us nod off faster, it doesn't promote natural sleep. Instead, it induces a sedative effect, not the refreshing sleep we desire. It’s known to reduce rapid eye movement (REM) sleep — a crucial phase of our sleep cycle, packed with dreams and deep rest. Moreover, as the effects of alcohol wear off, it can cause “rebound wakefulness” — we find ourselves waking up frequently during the second half of the night.
Mix caffeine and alcohol, and the sleep situation becomes even messier:
Action steps. To keep alcohol and caffeine from wreaking havoc on your sleep, try this:
Finally, here are some general steps to consider adding to your routine to set up a solid foundation for better sleep and overall health. Every step, no matter how small, is a leap towards a rejuvenated you!
While mixing caffeine and alcohol might seem like the go-to for a vibrant night out, it's not quite the winning combination we might want. Moreover, there’s a world of relaxing and stimulating experiences out there waiting to be explored. Thinking about grabbing a caffeinated beer or mixing some alcohol and energy drinks? Take a step back and consider your health and well-being.
The next time you're reaching for a drink, think twice about that alcohol-caffeine combo. Why not try a late-night cooking class or an early-morning yoga session? Go ahead and attend that local music event you've been eyeing, or dive into a captivating book that's been on your reading list forever.
We all have different ways to recharge and celebrate. The idea is to make choices that not only feel good in the moment but also leave us feeling great the next day. Embracing healthier habits or trying new activities can be just as thrilling — if not more so — than either caffeine and booze. As we venture forth, let's remember that genuine, fulfilling experiences can come when we least expect them and often happen outside our usual routines. Dive in, enjoy, and prioritize your well-being. Cheers to healthier choices and joyful moments ahead!
Curious about the effects of drinking vodka every day? Our latest blog unravels the science behind how this habit affects your brain, liver, sleep, and more.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet hundreds of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
There's something enigmatic about vodka — transparent, seemingly innocent, and often considered the “cleanest” among its alcoholic peers. But as they say, appearances can be deceiving. What's actually happening inside our brain and body when we drink vodka on a daily basis? How much vodka is too much?
If you’ve ever found yourself wondering about this daily habit, it’s time to take a closer look.
Vodka is a staple in many cocktails and a popular choice for those who enjoy an on-the-rocks drink. This form of alcohol is known for its high alcohol content. But exactly how much alcohol is in this clear spirit?
Vodka's strength is typically measured in terms of its alcohol by volume (ABV). In the United States, to be classified as vodka, the spirit must have an ABV of at least 40%. This means that 40% of the volume of the liquid is pure ethanol, and the remaining 60% is water.
However, vodka can range from 40% to 50% ABV or even higher in some cases, so always check the label of the specific brand or bottle you're consuming.
In general, the higher the ABV, the more pronounced the effects of the beverage will be on our brain and body. Since vodka’s ABV is quite, high it has a more pronounced effect when consumed to excess than beverages with a lower ABV.
A "fifth" refers to a fifth of a gallon, which is equivalent to 750 milliliters (ml). So, if we have a fifth of vodka that's 40% ABV, it contains 300ml of pure alcohol. For a vodka variant with a higher ABV, say 50%, a fifth would contain 375ml of pure alcohol.
Drinking this much alcohol is incredibly dangerous. Not only does it indicate alcohol misuse, but it can also result in alcohol poisoning and other medical issues.
When people consume alcohol, they often do so by taking shots.
The standard shot size in the U.S. is 1.5 ounces (oz), or approximately 44 milliliters (ml). When we pour one shot of 40% ABV vodka, we’re consuming 17.6ml of pure alcohol. If the vodka's ABV is 50%, then one shot would contain 22ml of pure alcohol.
A shot introduces a high concentration of alcohol into our bloodstream super quickly. Given how common it is to take two, three, four, or more shots, the amount can quickly catch up to us and lead to blackouts and alcohol poisoning.
Drinking vodka, or any alcoholic beverage, interferes with neurotransmitters in the brain. Neurotransmitters are messengers that help our brain cells communicate, and vodka dampens their activity, leading to slow reaction times and poor judgment.
Like other forms of alcohol, vodka increases the effects of a calming neurotransmitter called GABA. With extra GABA activity — stimulated by vodka — the brain slows down more than it naturally would, leading to feelings of relaxation and drowsiness.
However, the story doesn't stop there. Vodka also reduces the excitatory neurotransmitter activity of glutamate, which can dull our cognitive abilities. This reduction impacts our ability to form memories, leading to the dreaded memory gaps the morning after.
While the above effects are seen with most forms of alcohol, vodka's high purity and quick absorption rate makes its impact more pronounced. Due to its minimal impurities and high ethanol content, vodka can enter the bloodstream rapidly, leading to faster intoxication. The brain doesn't get much time to adjust, leading to swift mood changes, decreased inhibitions, and impaired judgment.
Our liver is responsible for processing the alcohol we drink. During alcohol metabolism, the liver produces acetaldehyde, a toxic enzyme that can lead to liver damage over time.
Prolonged alcohol use may result in conditions such as fatty liver disease and cirrhosis. If we don’t change our drinking habits, these conditions can later result in liver failure.
Restorative sleep often remains elusive after drinking too much vodka.
Vodka, given its high purity and rapid absorption into the bloodstream, can lead to a swift onset of drowsiness. The body metabolizes it quickly, allowing the depressive effects of alcohol to hit harder and faster. This might make us think we’re getting a good night's rest, but a closer look at the sleep cycle says otherwise.
Vodka interferes with our rapid eye movement (REM) sleep — the most restorative phase of the sleep cycle. While other drinks might also disturb REM sleep, vodka’s fast-acting nature means our REM cycle gets disrupted almost immediately after we fall asleep, often leading to a fragmented, restless night.
Moreover, as the night progresses and vodka’s sedative effects wear off, we might experience a rebound effect. This is when the body, in an attempt to balance things out, shifts to lighter sleep stages or even fully wakes us up, making the second half of our night more restless.
Another vodka-specific factor? Due to alcohol’s diuretic properties (and vodka’s minimal additives compared to other drinks), we might head to the bathroom more often, causing further disruption of our sleep.
If we’re watching our waistline, vodka might not be our best companion. It's packed with hidden calories, and they can really add up!
At its core, vodka is primarily composed of water and ethanol, which has about 7 calories per gram. It's worth noting that nutritionists refer to the calories in alcohol as “empty” calories, because they offer no nutritional value in terms of vitamins or minerals.
A standard shot of vodka (1.5 ounces, or 44 milliliters) has roughly 96 calories. That's before we even consider mixers! Add a sugary soda or juice, and we’re not just adding flavor — the calorie count quickly skyrockets. For instance, a typical vodka tonic could set us back around 200 calories, and that's just for one drink.
A daily vodka habit can also affect our personal relationships and emotional well-being.
Given vodka’s high purity and the fact that it’s typically consumed in shots or strong cocktails, its effects show up rapidly. This means we might go from feeling perfectly lucid to uninhibited in a short span. For some, this rapid shift can lead to oversharing, getting overly emotional, or making impulsive decisions.
Vodka can also amplify emotions. Ever noticed that after a few vodka cocktails, the world seems either excessively rosy or gloomy? Due to vodka's fast absorption, this emotional roller-coaster might feel more intense and abrupt.
That vodka-fueled feeling of lowered inhibitions might lead to actions we later regret. It could be something as simple as a text we wish we hadn't sent or a confrontation we’d have typically avoided. While the immediate effects of vodka might make us feel more confident or open, it's essential to remember that the line between being carefree and careless can become blurred.
How can we steer clear of all these negative effects of drinking too much vodka?
By understanding what happens when we invite vodka into our daily life, we can make informed decisions that support our health and happiness. Building a balanced life is all about making choices that resonate with us, one day at a time. Just as a daily vodka habit can mean trouble in the future, making consistent daily changes will add up to massive results. And remember, we're here to help you every step of the way!
There's something enigmatic about vodka — transparent, seemingly innocent, and often considered the “cleanest” among its alcoholic peers. But as they say, appearances can be deceiving. What's actually happening inside our brain and body when we drink vodka on a daily basis? How much vodka is too much?
If you’ve ever found yourself wondering about this daily habit, it’s time to take a closer look.
Vodka is a staple in many cocktails and a popular choice for those who enjoy an on-the-rocks drink. This form of alcohol is known for its high alcohol content. But exactly how much alcohol is in this clear spirit?
Vodka's strength is typically measured in terms of its alcohol by volume (ABV). In the United States, to be classified as vodka, the spirit must have an ABV of at least 40%. This means that 40% of the volume of the liquid is pure ethanol, and the remaining 60% is water.
However, vodka can range from 40% to 50% ABV or even higher in some cases, so always check the label of the specific brand or bottle you're consuming.
In general, the higher the ABV, the more pronounced the effects of the beverage will be on our brain and body. Since vodka’s ABV is quite, high it has a more pronounced effect when consumed to excess than beverages with a lower ABV.
A "fifth" refers to a fifth of a gallon, which is equivalent to 750 milliliters (ml). So, if we have a fifth of vodka that's 40% ABV, it contains 300ml of pure alcohol. For a vodka variant with a higher ABV, say 50%, a fifth would contain 375ml of pure alcohol.
Drinking this much alcohol is incredibly dangerous. Not only does it indicate alcohol misuse, but it can also result in alcohol poisoning and other medical issues.
When people consume alcohol, they often do so by taking shots.
The standard shot size in the U.S. is 1.5 ounces (oz), or approximately 44 milliliters (ml). When we pour one shot of 40% ABV vodka, we’re consuming 17.6ml of pure alcohol. If the vodka's ABV is 50%, then one shot would contain 22ml of pure alcohol.
A shot introduces a high concentration of alcohol into our bloodstream super quickly. Given how common it is to take two, three, four, or more shots, the amount can quickly catch up to us and lead to blackouts and alcohol poisoning.
Drinking vodka, or any alcoholic beverage, interferes with neurotransmitters in the brain. Neurotransmitters are messengers that help our brain cells communicate, and vodka dampens their activity, leading to slow reaction times and poor judgment.
Like other forms of alcohol, vodka increases the effects of a calming neurotransmitter called GABA. With extra GABA activity — stimulated by vodka — the brain slows down more than it naturally would, leading to feelings of relaxation and drowsiness.
However, the story doesn't stop there. Vodka also reduces the excitatory neurotransmitter activity of glutamate, which can dull our cognitive abilities. This reduction impacts our ability to form memories, leading to the dreaded memory gaps the morning after.
While the above effects are seen with most forms of alcohol, vodka's high purity and quick absorption rate makes its impact more pronounced. Due to its minimal impurities and high ethanol content, vodka can enter the bloodstream rapidly, leading to faster intoxication. The brain doesn't get much time to adjust, leading to swift mood changes, decreased inhibitions, and impaired judgment.
Our liver is responsible for processing the alcohol we drink. During alcohol metabolism, the liver produces acetaldehyde, a toxic enzyme that can lead to liver damage over time.
Prolonged alcohol use may result in conditions such as fatty liver disease and cirrhosis. If we don’t change our drinking habits, these conditions can later result in liver failure.
Restorative sleep often remains elusive after drinking too much vodka.
Vodka, given its high purity and rapid absorption into the bloodstream, can lead to a swift onset of drowsiness. The body metabolizes it quickly, allowing the depressive effects of alcohol to hit harder and faster. This might make us think we’re getting a good night's rest, but a closer look at the sleep cycle says otherwise.
Vodka interferes with our rapid eye movement (REM) sleep — the most restorative phase of the sleep cycle. While other drinks might also disturb REM sleep, vodka’s fast-acting nature means our REM cycle gets disrupted almost immediately after we fall asleep, often leading to a fragmented, restless night.
Moreover, as the night progresses and vodka’s sedative effects wear off, we might experience a rebound effect. This is when the body, in an attempt to balance things out, shifts to lighter sleep stages or even fully wakes us up, making the second half of our night more restless.
Another vodka-specific factor? Due to alcohol’s diuretic properties (and vodka’s minimal additives compared to other drinks), we might head to the bathroom more often, causing further disruption of our sleep.
If we’re watching our waistline, vodka might not be our best companion. It's packed with hidden calories, and they can really add up!
At its core, vodka is primarily composed of water and ethanol, which has about 7 calories per gram. It's worth noting that nutritionists refer to the calories in alcohol as “empty” calories, because they offer no nutritional value in terms of vitamins or minerals.
A standard shot of vodka (1.5 ounces, or 44 milliliters) has roughly 96 calories. That's before we even consider mixers! Add a sugary soda or juice, and we’re not just adding flavor — the calorie count quickly skyrockets. For instance, a typical vodka tonic could set us back around 200 calories, and that's just for one drink.
A daily vodka habit can also affect our personal relationships and emotional well-being.
Given vodka’s high purity and the fact that it’s typically consumed in shots or strong cocktails, its effects show up rapidly. This means we might go from feeling perfectly lucid to uninhibited in a short span. For some, this rapid shift can lead to oversharing, getting overly emotional, or making impulsive decisions.
Vodka can also amplify emotions. Ever noticed that after a few vodka cocktails, the world seems either excessively rosy or gloomy? Due to vodka's fast absorption, this emotional roller-coaster might feel more intense and abrupt.
That vodka-fueled feeling of lowered inhibitions might lead to actions we later regret. It could be something as simple as a text we wish we hadn't sent or a confrontation we’d have typically avoided. While the immediate effects of vodka might make us feel more confident or open, it's essential to remember that the line between being carefree and careless can become blurred.
How can we steer clear of all these negative effects of drinking too much vodka?
By understanding what happens when we invite vodka into our daily life, we can make informed decisions that support our health and happiness. Building a balanced life is all about making choices that resonate with us, one day at a time. Just as a daily vodka habit can mean trouble in the future, making consistent daily changes will add up to massive results. And remember, we're here to help you every step of the way!
Exploring Baby Boomers' relationship with alcohol. Unravel the social factors, health implications, and actionable steps for a healthier path.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
The Baby Boomer generation, born between 1946 and 1964, has witnessed and shaped countless pivotal moments in history. Now, as they enter their retirement years, there's a notable trend emerging in their relationship with alcohol. Research reveals an increase in alcohol consumption among this demographic, particularly in wine. While occasional drinks can be a harmless indulgence, there are associated risks, especially when combined with aging bodies and health concerns. Let’s take a deeper look at alcohol consumption trends among this group.
The Baby Boomer generation stands out as one of the most influential and discussed cohorts of the 20th century. Born after WWII, specifically between 1946 and 1964, this group witnessed and shaped some of the most defining moments in modern history.
The term "Baby Boomer" refers to the soaring post-WWII birth rates, influenced by economic growth, post-war optimism, and soldiers returning home. This vast generation witnessed and initiated significant societal changes, from the civil rights movement to the space age, from rock 'n' roll to Vietnam War protests. Their youth was characterized by rebellion, optimism, and a push for societal transformation. Economically, they experienced the blossoming of suburbia, booming consumerism, and technological progress. Culturally, they spearheaded the sexual revolution, feminism, and countercultural movements; iconic events like Woodstock epitomize their influence. Despite their achievements, they also faced challenges, including the Cold War, the contentious Vietnam War, and economic downturns, showcasing their resilience and adaptability.
Understanding the Baby Boomer generation is crucial to understanding modern society. As they move into retirement and beyond, they continue to wield significant influence on societal trends, economic patterns, and consumption habits — including those related to alcohol.
When we consider retirement, the imagery that springs to mind might paint a scene of idyllic landscapes, leisurely afternoons, and a life freed from the daily grind. Retirement is a dream of rediscovering oneself and living out passions long put on the back burner: relaxation, travel, and a wealth of free time. Yet, for many Baby Boomers, this chapter also comes with the glint of a glass, frequently filled with their drink of choice.
A report by the National Institute on Alcohol Abuse and Alcoholism pointed out startling alcohol trends. Among this demographic, the fondness for alcohol, particularly wine, has escalated notably. While sipping wine by the fireplace or enjoying a beer on a sunlit patio might seem innocuous, the broader implications of this trend are multifold.
And their counterparts across the pond are no different. A 2021 UK survey reports 9,641 alcohol-related deaths — 667 more than in the past year.
What are the Boomers drinking? According to a 2022 survey, about a third go for spirits, beer, and wine. Craft beer is the runner-up: about 18% drink it. Finally 12% drank hard seltzer and 7% cracked open canned cocktails.
Do Boomers drink every day? While it’s not true across the board, they seem to be more likely to. A recent survey found that Australians over age 55 were 8 times more likely to drink every day than millennials.
As for Americans, the numbers of people who drink every day are on the rise. Between 2019 and 2021, the percentage of daily drinkers who participated in a national survey went up to 6.3 9.6%.
As we age, our body undergoes myriad changes. Our metabolism slows down, chronic conditions might creep in, and the prescription pill box becomes a common household item. What happens when we blend the health challenges of aging with increased alcohol consumption?
For every demographic, the line between moderation and excess is thin and often blurred. Excessive drinking as we age introduces a gamut of risks. It magnifies the chances of falls, complicates health conditions, and can react adversely with medications. The challenge for Baby Boomers is finding balance: relishing their favorite beverage while not jeopardizing their well-being.
Stepping into retirement heralds a restructuring of social dynamics. The colleagues with whom lunch breaks were spent or the friends from the evening walking group might no longer be as accessible. This reshuffling can nudge Baby Boomers towards new social circles and gatherings. And where there are gatherings, drinks often flow freely.
For some, it's a celebration of newfound freedom. For others, it's the nostalgic clinking of glasses echoing memories of youth. Yet an increased rate of drinking can also be attributed to peer pressure, or people might be seeking an antidote for loneliness. What starts as a glass can swiftly transform into several, turning an evening of camaraderie into one of overindulgence.
The sunset years also usher in their set of psychological challenges. The intricacies of aging aren't just physical; they weave deeply into the mental and emotional tapestry. The loss of loved ones, the realization of mortality, or even grappling with cognitive shifts, like memory lapses, can cast shadows.
For some, alcohol becomes a solace, a refuge from the emotional whirlwinds or a salve for loneliness. Yet resorting to alcohol as a coping mechanism can be a slippery slope. There's substantial evidence underscoring how increased alcohol intake can further exacerbate mental health issues, intensifying feelings of sadness or amplifying anxiety. Understanding this intricate relationship between emotional well-being and alcohol is pivotal. Recognizing when we or our loved ones are leaning too heavily on the crutch of alcohol can make the difference between enjoying retirement and struggling through it.
There are ways for Boomers to enjoy alcohol in moderation without compromising our well-being. Additionally, there are plenty of non-alcoholic beverages and activities to enjoy. Here are a few suggestions:
The golden years can be filled with freedom, introspection, joy, and challenges. As Baby Boomers navigate this phase, understanding the multifaceted relationship with alcohol can be transformative. While the occasional clink of glasses can enrich experiences, mindfulness about consumption patterns, understanding the associated health implications, and recognizing when it's time to put the glass down can ensure that the retirement years are truly golden.
There's a sense of excitement that comes with the later stages of life. Possibilities unfold, and every moment counts. While Baby Boomers navigate these years with zest, it's essential to remember that the glass in hand can be both a companion and a concern. But with awareness, timely interventions, and a supportive community, the journey can be immensely fulfilling.
The Baby Boomer generation, born between 1946 and 1964, has witnessed and shaped countless pivotal moments in history. Now, as they enter their retirement years, there's a notable trend emerging in their relationship with alcohol. Research reveals an increase in alcohol consumption among this demographic, particularly in wine. While occasional drinks can be a harmless indulgence, there are associated risks, especially when combined with aging bodies and health concerns. Let’s take a deeper look at alcohol consumption trends among this group.
The Baby Boomer generation stands out as one of the most influential and discussed cohorts of the 20th century. Born after WWII, specifically between 1946 and 1964, this group witnessed and shaped some of the most defining moments in modern history.
The term "Baby Boomer" refers to the soaring post-WWII birth rates, influenced by economic growth, post-war optimism, and soldiers returning home. This vast generation witnessed and initiated significant societal changes, from the civil rights movement to the space age, from rock 'n' roll to Vietnam War protests. Their youth was characterized by rebellion, optimism, and a push for societal transformation. Economically, they experienced the blossoming of suburbia, booming consumerism, and technological progress. Culturally, they spearheaded the sexual revolution, feminism, and countercultural movements; iconic events like Woodstock epitomize their influence. Despite their achievements, they also faced challenges, including the Cold War, the contentious Vietnam War, and economic downturns, showcasing their resilience and adaptability.
Understanding the Baby Boomer generation is crucial to understanding modern society. As they move into retirement and beyond, they continue to wield significant influence on societal trends, economic patterns, and consumption habits — including those related to alcohol.
When we consider retirement, the imagery that springs to mind might paint a scene of idyllic landscapes, leisurely afternoons, and a life freed from the daily grind. Retirement is a dream of rediscovering oneself and living out passions long put on the back burner: relaxation, travel, and a wealth of free time. Yet, for many Baby Boomers, this chapter also comes with the glint of a glass, frequently filled with their drink of choice.
A report by the National Institute on Alcohol Abuse and Alcoholism pointed out startling alcohol trends. Among this demographic, the fondness for alcohol, particularly wine, has escalated notably. While sipping wine by the fireplace or enjoying a beer on a sunlit patio might seem innocuous, the broader implications of this trend are multifold.
And their counterparts across the pond are no different. A 2021 UK survey reports 9,641 alcohol-related deaths — 667 more than in the past year.
What are the Boomers drinking? According to a 2022 survey, about a third go for spirits, beer, and wine. Craft beer is the runner-up: about 18% drink it. Finally 12% drank hard seltzer and 7% cracked open canned cocktails.
Do Boomers drink every day? While it’s not true across the board, they seem to be more likely to. A recent survey found that Australians over age 55 were 8 times more likely to drink every day than millennials.
As for Americans, the numbers of people who drink every day are on the rise. Between 2019 and 2021, the percentage of daily drinkers who participated in a national survey went up to 6.3 9.6%.
As we age, our body undergoes myriad changes. Our metabolism slows down, chronic conditions might creep in, and the prescription pill box becomes a common household item. What happens when we blend the health challenges of aging with increased alcohol consumption?
For every demographic, the line between moderation and excess is thin and often blurred. Excessive drinking as we age introduces a gamut of risks. It magnifies the chances of falls, complicates health conditions, and can react adversely with medications. The challenge for Baby Boomers is finding balance: relishing their favorite beverage while not jeopardizing their well-being.
Stepping into retirement heralds a restructuring of social dynamics. The colleagues with whom lunch breaks were spent or the friends from the evening walking group might no longer be as accessible. This reshuffling can nudge Baby Boomers towards new social circles and gatherings. And where there are gatherings, drinks often flow freely.
For some, it's a celebration of newfound freedom. For others, it's the nostalgic clinking of glasses echoing memories of youth. Yet an increased rate of drinking can also be attributed to peer pressure, or people might be seeking an antidote for loneliness. What starts as a glass can swiftly transform into several, turning an evening of camaraderie into one of overindulgence.
The sunset years also usher in their set of psychological challenges. The intricacies of aging aren't just physical; they weave deeply into the mental and emotional tapestry. The loss of loved ones, the realization of mortality, or even grappling with cognitive shifts, like memory lapses, can cast shadows.
For some, alcohol becomes a solace, a refuge from the emotional whirlwinds or a salve for loneliness. Yet resorting to alcohol as a coping mechanism can be a slippery slope. There's substantial evidence underscoring how increased alcohol intake can further exacerbate mental health issues, intensifying feelings of sadness or amplifying anxiety. Understanding this intricate relationship between emotional well-being and alcohol is pivotal. Recognizing when we or our loved ones are leaning too heavily on the crutch of alcohol can make the difference between enjoying retirement and struggling through it.
There are ways for Boomers to enjoy alcohol in moderation without compromising our well-being. Additionally, there are plenty of non-alcoholic beverages and activities to enjoy. Here are a few suggestions:
The golden years can be filled with freedom, introspection, joy, and challenges. As Baby Boomers navigate this phase, understanding the multifaceted relationship with alcohol can be transformative. While the occasional clink of glasses can enrich experiences, mindfulness about consumption patterns, understanding the associated health implications, and recognizing when it's time to put the glass down can ensure that the retirement years are truly golden.
There's a sense of excitement that comes with the later stages of life. Possibilities unfold, and every moment counts. While Baby Boomers navigate these years with zest, it's essential to remember that the glass in hand can be both a companion and a concern. But with awareness, timely interventions, and a supportive community, the journey can be immensely fulfilling.
Dive into the interplay between social media and alcohol consumption. Discover the trends, the allure, and the implications in our ever-digital age.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Jessica, a vibrant 27-year-old, scrolls through her Instagram feed. It’s Saturday night and all her friends are posting pictures — partying, mugging for the camera, having the time of their lives. With a nagging sensation of missing out, Jessica wonders if she should be there, too. She thinks twice about her own decision to stay in and cut back on alcohol.
And just like that, social media has once again impacted a personal choice.
Social media has become deeply entrenched in our lives. It plays a pivotal role, from shaping our perceptions of beauty and success to subtly influencing our daily choices. One of the more under-discussed effects of this digital revolution has been on our drinking behaviors.
Before talking about social media specifically, let’s take a brief look at the media influence on alcohol consumption in general.
Let's jump in the wayback machine for a moment. Remember when the most “social” thing on our computers was that pixelated game of Solitaire? Oh, how times have changed!
In the late 1990s and early 2000s, the digital scene was budding. We had chat rooms and MySpace, where everyone was in a mad dash to be part of Tom's top friends. Fast forward a bit, and we entered the era of Facebook, which started as a college networking site but quickly evolved into the global giant we know today.
Then the floodgates opened. Twitter introduced us to the world in 140 characters (now 280, phew!), Instagram made us all photographers, and Snapchat made our quirky or embarrassing moments appear and disappear in a flash. And let's not forget platforms like TikTok, making everyone feel like they're the star of their own music video.
Here’s a birds-eye view of the social media evolutionary timeline:
But it's not all fun and memes. The dawn of these social media platforms brought a profound impact on our behavior, our culture, and yes, our drinking habits. What started as a way to connect, share, and laugh at cat videos, soon began shaping our perceptions, decisions, and aspirations. For some, this meant being more exposed to the glamorized world of cocktails and happy hours.
On the flip side, social media also birthed new ways to connect with like-minded individuals. Looking for a community of craft mocktail aficionados? There's probably a hashtag for that!
Today, the digital realm is more than just an online space; it's an extension of our reality. The lines between our online and offline selves blur more every day. The friendships we foster, the trends we follow, and the choices we make (such as deciding to cut back on or quit alcohol) are all intertwined with our social media experiences.
As we continue to like, share, and tweet our way into the future, it's essential to remember the influence these platforms have and the power we hold as users. After all, every post, story, and snap is a reflection of our choices, making our digital footprints as unique as our own journey.
Ever wondered why, after a long day, you just want to scroll through social media? And why does that little red notification icon make your heart flutter just a tad? Let’s see what's happening inside our brain when we dive into social media.
In this age of digital connectivity — when every moment can be captured, curated, and broadcasted to the world — our relationship with alcohol has undergone a transformation. Social media, the epicenter of our online interactions, has been both a mirror and a catalyst, reflecting and influencing our drinking habits. As the line between our digital and physical lives blurs, let’s explore four trends behind the portrayal of alcohol on our screens that impact our perceptions and choices.
Remember those school days when everyone seemed to be in on a secret or a game, and you desperately wanted to join in? We've all carried a bit of that schoolyard sentiment with us into adulthood and the online world. Enter FOMO, or “fear of missing out,” the grown-up version of those feelings.
FOMO isn’t just a catchy acronym — it's a real psychological phenomenon. Studies show that seeing others indulge in fun activities can make us feel like we’re missing out, creating a sense of anxiety and unease. And because these fun activities often involve alcohol, our FOMO might unintentionally amplify the urge to drink.
Social media platforms initially promised connectivity. And boy, did they deliver! Suddenly, we were privy to vacation snaps from high school acquaintances, updates from distant cousins, and party invites from friends-of-friends. With this wave of constant information came a new emotion: the nagging feeling that maybe, just maybe, everyone else is having a better time than us.
Our brains are great at tracking what's going on around us. Social media amplifies this tendency by presenting a smorgasbord of experiences, moments, and events, all at our fingertips. As we scroll, it's only natural for the brain to occasionally think, "Hey, why wasn’t I there?" or "Should I be doing that too?" It's like having an internal radar that’s always alert for potential fun we might be missing out on.
There’s a silver lining to the discomfort of FOMO. This feeling, when recognized, can motivate us to reach out and genuinely connect with friends and family. It reminds us to cherish real-life experiences over virtual ones. So, next time FOMO strikes, maybe it’s a cue to call up an old friend or plan a fun outing. Turn that FOMO into JOMO — the Joy of Missing Out — by finding contentment in the present moment.
A sprinkling of FOMO is natural in today's hyper-connected world. But everyone’s journey (online and offline) is unique. So while it's okay to peek into others' worlds, let’s not forget to celebrate our own moments, big or small. After all, every time we look up from our screens, there's a world of experiences waiting just for us.
Ding! A new post notification pops up, and voila! There's your colleague, holding a shimmering cocktail against the backdrop of a sun-kissed beach. We've all seen these photos — the ones that make life seem like a never-ending party, with every drink appearing as if it's freshly plucked from a movie scene. But what's the story behind this glitzy portrayal of drinks on our feeds?
While many of us understand that social media showcases a filtered version of reality, it doesn’t change the fact that those filters can make certain activities (like drinking) look exceptionally glamorous. This often leads to a skewed perception, making it seem like everyone is always having a grand ol’ time with a drink in hand.
In today's digital age, everything has become "Instagrammable." And drinks — with their vibrant hues, elegant glasses, and quirky garnishes — are no exception. From rainbow-colored mocktails to the sophisticated froth of a fancy cocktail, beverages have become stars in their own right. It’s almost as if there's an unspoken rule: "If you drink it, post it!”
To be fair, it's not just about the drinks — these pictures capture moments, moods, and memories. A drink in hand often signals relaxation, celebration, or social connection. For many, a glittering glass isn't just about the beverage: it's a symbol of joy, camaraderie, or a well-deserved break.
While our feeds are flooded with these dreamy drink depictions, it's essential to take them with a pinch of salt (or a splash of tonic!). Not every drink is a ticket to paradise, and not every social gathering is as joyous as it seems through the lens. Just as we know that the flawless skin in beauty ads might have had a little digital assistance, it's crucial to remember that these glamorous drink photos might be more about aesthetics and less about actual enjoyment.
It's natural to be swayed by the allure of these snapshots, especially when trying to cut back on or quit alcohol. But all that glitters is not gold, and it's beneficial to remind ourselves that while the pictures are pretty, genuine joy and fulfillment come from our own experiences and choices, not from the curated moments of others.
So the next time a glam drink photo pops up, appreciate the art, maybe even get inspired to make a fun non-alcoholic version, and continue sipping on your journey, one authentic moment at a time.
Scroll, scroll, double-tap, scroll, swipe! There's your favorite influencer, giving a toast with the latest "it" beverage in town. Before you know it, a thought pops into your head: "Maybe I should try that!" Welcome to the world where social media endorsements meet the age-old tug of peer pressure.
From influencers sipping cocktails on sunny beaches to friends checking into the latest breweries, the barrage of alcohol-related content can be overwhelming. This peer pressure isn't limited to real-life interactions anymore. The constant feed of images and updates can make the idea of cutting back or quitting alcohol seem a little odd.
Here's the thing: while it might seem like everyone's having a fabulous time with their drinks, a post is just a snapshot. It's a fleeting moment, not always an endorsement. And while a particular drink might be trending today, tomorrow there might be a new flavor on the block. Such is the fickle nature of trends!
Here’s a refreshing idea: instead of getting swayed by every drink that graces your feed, why not create your own signature sip? Whether it's a zesty mocktail or a classic drink with a twist, let it be something that truly resonates with your tastes. And if you decide to share it online, make that post about the joy of discovery and not just because it’s the latest trend.
So while endorsements might come and go, and peer pressure might tug now and then, remember you're the captain of your ship (and sip!). Stay anchored in what feels right for you, and you’ll never feel adrift in the vast sea of social media.
The rapid spread of drink recipes and the celebration of cocktail culture can serve as a trigger for some. The more these drinks are showcased as art or lifestyle, the harder it might be for someone trying to reduce their alcohol intake.
Whoosh! Up pops a vibrant video tutorial, showcasing how to make the “Ultimate Summer Cooler.” Before you know it, your screen is flooded with colors, fizz, and ice cubes. Digital drink recipes have taken cocktail culture to a whole new level. But what's brewing behind these bubbly broadcasts?
While the virtual world offers an ocean of drinkspiration, it's crucial to remember our own limits and preferences. Every digital drink recipe can be tailored. If a cocktail catches your eye but you're cutting back on alcohol, why not experiment and make a non-alcoholic version? Embrace the creativity on your terms!
While it may seem like social media has all the power, we really do have control over our actions, choices, and how we interact with these platforms.
While social media has changed the landscape of our social interactions and choices, it’s empowering to know we can tailor our experience. Quitting or cutting back on alcohol in the age of social media might be challenging, but with awareness and proactive steps, we can navigate the digital world confidently and healthily — making informed, positive choices the whole way!
Jessica, a vibrant 27-year-old, scrolls through her Instagram feed. It’s Saturday night and all her friends are posting pictures — partying, mugging for the camera, having the time of their lives. With a nagging sensation of missing out, Jessica wonders if she should be there, too. She thinks twice about her own decision to stay in and cut back on alcohol.
And just like that, social media has once again impacted a personal choice.
Social media has become deeply entrenched in our lives. It plays a pivotal role, from shaping our perceptions of beauty and success to subtly influencing our daily choices. One of the more under-discussed effects of this digital revolution has been on our drinking behaviors.
Before talking about social media specifically, let’s take a brief look at the media influence on alcohol consumption in general.
Let's jump in the wayback machine for a moment. Remember when the most “social” thing on our computers was that pixelated game of Solitaire? Oh, how times have changed!
In the late 1990s and early 2000s, the digital scene was budding. We had chat rooms and MySpace, where everyone was in a mad dash to be part of Tom's top friends. Fast forward a bit, and we entered the era of Facebook, which started as a college networking site but quickly evolved into the global giant we know today.
Then the floodgates opened. Twitter introduced us to the world in 140 characters (now 280, phew!), Instagram made us all photographers, and Snapchat made our quirky or embarrassing moments appear and disappear in a flash. And let's not forget platforms like TikTok, making everyone feel like they're the star of their own music video.
Here’s a birds-eye view of the social media evolutionary timeline:
But it's not all fun and memes. The dawn of these social media platforms brought a profound impact on our behavior, our culture, and yes, our drinking habits. What started as a way to connect, share, and laugh at cat videos, soon began shaping our perceptions, decisions, and aspirations. For some, this meant being more exposed to the glamorized world of cocktails and happy hours.
On the flip side, social media also birthed new ways to connect with like-minded individuals. Looking for a community of craft mocktail aficionados? There's probably a hashtag for that!
Today, the digital realm is more than just an online space; it's an extension of our reality. The lines between our online and offline selves blur more every day. The friendships we foster, the trends we follow, and the choices we make (such as deciding to cut back on or quit alcohol) are all intertwined with our social media experiences.
As we continue to like, share, and tweet our way into the future, it's essential to remember the influence these platforms have and the power we hold as users. After all, every post, story, and snap is a reflection of our choices, making our digital footprints as unique as our own journey.
Ever wondered why, after a long day, you just want to scroll through social media? And why does that little red notification icon make your heart flutter just a tad? Let’s see what's happening inside our brain when we dive into social media.
In this age of digital connectivity — when every moment can be captured, curated, and broadcasted to the world — our relationship with alcohol has undergone a transformation. Social media, the epicenter of our online interactions, has been both a mirror and a catalyst, reflecting and influencing our drinking habits. As the line between our digital and physical lives blurs, let’s explore four trends behind the portrayal of alcohol on our screens that impact our perceptions and choices.
Remember those school days when everyone seemed to be in on a secret or a game, and you desperately wanted to join in? We've all carried a bit of that schoolyard sentiment with us into adulthood and the online world. Enter FOMO, or “fear of missing out,” the grown-up version of those feelings.
FOMO isn’t just a catchy acronym — it's a real psychological phenomenon. Studies show that seeing others indulge in fun activities can make us feel like we’re missing out, creating a sense of anxiety and unease. And because these fun activities often involve alcohol, our FOMO might unintentionally amplify the urge to drink.
Social media platforms initially promised connectivity. And boy, did they deliver! Suddenly, we were privy to vacation snaps from high school acquaintances, updates from distant cousins, and party invites from friends-of-friends. With this wave of constant information came a new emotion: the nagging feeling that maybe, just maybe, everyone else is having a better time than us.
Our brains are great at tracking what's going on around us. Social media amplifies this tendency by presenting a smorgasbord of experiences, moments, and events, all at our fingertips. As we scroll, it's only natural for the brain to occasionally think, "Hey, why wasn’t I there?" or "Should I be doing that too?" It's like having an internal radar that’s always alert for potential fun we might be missing out on.
There’s a silver lining to the discomfort of FOMO. This feeling, when recognized, can motivate us to reach out and genuinely connect with friends and family. It reminds us to cherish real-life experiences over virtual ones. So, next time FOMO strikes, maybe it’s a cue to call up an old friend or plan a fun outing. Turn that FOMO into JOMO — the Joy of Missing Out — by finding contentment in the present moment.
A sprinkling of FOMO is natural in today's hyper-connected world. But everyone’s journey (online and offline) is unique. So while it's okay to peek into others' worlds, let’s not forget to celebrate our own moments, big or small. After all, every time we look up from our screens, there's a world of experiences waiting just for us.
Ding! A new post notification pops up, and voila! There's your colleague, holding a shimmering cocktail against the backdrop of a sun-kissed beach. We've all seen these photos — the ones that make life seem like a never-ending party, with every drink appearing as if it's freshly plucked from a movie scene. But what's the story behind this glitzy portrayal of drinks on our feeds?
While many of us understand that social media showcases a filtered version of reality, it doesn’t change the fact that those filters can make certain activities (like drinking) look exceptionally glamorous. This often leads to a skewed perception, making it seem like everyone is always having a grand ol’ time with a drink in hand.
In today's digital age, everything has become "Instagrammable." And drinks — with their vibrant hues, elegant glasses, and quirky garnishes — are no exception. From rainbow-colored mocktails to the sophisticated froth of a fancy cocktail, beverages have become stars in their own right. It’s almost as if there's an unspoken rule: "If you drink it, post it!”
To be fair, it's not just about the drinks — these pictures capture moments, moods, and memories. A drink in hand often signals relaxation, celebration, or social connection. For many, a glittering glass isn't just about the beverage: it's a symbol of joy, camaraderie, or a well-deserved break.
While our feeds are flooded with these dreamy drink depictions, it's essential to take them with a pinch of salt (or a splash of tonic!). Not every drink is a ticket to paradise, and not every social gathering is as joyous as it seems through the lens. Just as we know that the flawless skin in beauty ads might have had a little digital assistance, it's crucial to remember that these glamorous drink photos might be more about aesthetics and less about actual enjoyment.
It's natural to be swayed by the allure of these snapshots, especially when trying to cut back on or quit alcohol. But all that glitters is not gold, and it's beneficial to remind ourselves that while the pictures are pretty, genuine joy and fulfillment come from our own experiences and choices, not from the curated moments of others.
So the next time a glam drink photo pops up, appreciate the art, maybe even get inspired to make a fun non-alcoholic version, and continue sipping on your journey, one authentic moment at a time.
Scroll, scroll, double-tap, scroll, swipe! There's your favorite influencer, giving a toast with the latest "it" beverage in town. Before you know it, a thought pops into your head: "Maybe I should try that!" Welcome to the world where social media endorsements meet the age-old tug of peer pressure.
From influencers sipping cocktails on sunny beaches to friends checking into the latest breweries, the barrage of alcohol-related content can be overwhelming. This peer pressure isn't limited to real-life interactions anymore. The constant feed of images and updates can make the idea of cutting back or quitting alcohol seem a little odd.
Here's the thing: while it might seem like everyone's having a fabulous time with their drinks, a post is just a snapshot. It's a fleeting moment, not always an endorsement. And while a particular drink might be trending today, tomorrow there might be a new flavor on the block. Such is the fickle nature of trends!
Here’s a refreshing idea: instead of getting swayed by every drink that graces your feed, why not create your own signature sip? Whether it's a zesty mocktail or a classic drink with a twist, let it be something that truly resonates with your tastes. And if you decide to share it online, make that post about the joy of discovery and not just because it’s the latest trend.
So while endorsements might come and go, and peer pressure might tug now and then, remember you're the captain of your ship (and sip!). Stay anchored in what feels right for you, and you’ll never feel adrift in the vast sea of social media.
The rapid spread of drink recipes and the celebration of cocktail culture can serve as a trigger for some. The more these drinks are showcased as art or lifestyle, the harder it might be for someone trying to reduce their alcohol intake.
Whoosh! Up pops a vibrant video tutorial, showcasing how to make the “Ultimate Summer Cooler.” Before you know it, your screen is flooded with colors, fizz, and ice cubes. Digital drink recipes have taken cocktail culture to a whole new level. But what's brewing behind these bubbly broadcasts?
While the virtual world offers an ocean of drinkspiration, it's crucial to remember our own limits and preferences. Every digital drink recipe can be tailored. If a cocktail catches your eye but you're cutting back on alcohol, why not experiment and make a non-alcoholic version? Embrace the creativity on your terms!
While it may seem like social media has all the power, we really do have control over our actions, choices, and how we interact with these platforms.
While social media has changed the landscape of our social interactions and choices, it’s empowering to know we can tailor our experience. Quitting or cutting back on alcohol in the age of social media might be challenging, but with awareness and proactive steps, we can navigate the digital world confidently and healthily — making informed, positive choices the whole way!
Unmask the risky duo of alcohol and smoking with our latest blog! Learn the science behind their hazardous alliance and explore unique, science-backed strategies to reclaim your health.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
The tapeworm diet. Foot detox pads. Breatharianism. In a world where trendy (and sometimes dangerous!) health fads come and go, alcohol and cigarettes have been consistently considered the bad news. We’ve all heard the warnings, seen the graphic images on cigarette packs, and maybe even had a friend or two caution us about mixing the two. But why is this combination so notorious? What are the effects of smoking and drinking at the same time? Alcohol is a depressant for our central nervous system, and nicotine, which is found in cigarettes, acts as a stimulant. When consumed together, the combination of these opposing effects doesn't neutralize the risks — instead, it exacerbates them.
To be clear, our goal here isn't to rain on your parade — it’s about fostering awareness and offering some science-backed guidance to navigate this tricky territory. Cigarettes and alcohol might sound like a perfect combo, but they cause more harm than we might realize.
Alcohol and cigarettes are the OG “bad boys” of the lifestyle world. When consumed individually, drinking and smoking pose significant health risks. When we mix them, though, it's like pouring gasoline on an open fire — the risk multiplies. But why?
Alcohol is a central nervous system depressant that slows down brain activity and causes relaxation, while nicotine, the primary addictive substance in tobacco, is a stimulant that speeds up the heart and offers a short-term energy boost (which is sometimes followed by a cigarette hangover). This might seem like a match made in heaven — a case of opposites attract — but sadly, it’s more a recipe for disaster. The combination amplifies the harmful effects of each substance and can lead to a spiraling pattern of dependency, reinforcing the use of one when consuming the other. (You might even have a friend who tells you, “I only smoke when I drink” — it’s pretty common!)
Health-wise, these two substances form a dangerous alliance. Regular consumption can lead to a host of issues like oral and throat cancer, heart disease, liver damage, and many other conditions. Their synergistic effects cause twice the damage and wreak havoc in the body.
A person who smokes and drinks is more likely to suffer from several diseases than someone who only drinks or only smokes:
The interplay of alcohol and nicotine when consumed at the same time also increases addiction potential. Alcohol tends to lower inhibitions and impair judgment, making us more likely to light up a cigarette. Similarly, nicotine's stimulating effects may prompt us to drink more to regain the initial relaxed feeling. This push-pull dynamic creates a vicious cycle that can be tough to break.
Now that we’ve unveiled the harsh reality, let’s turn the tables! Here are a few science-backed, effective ways to distance yourself from this hazardous duo:
Change takes time, and the road to recovery is a marathon, not a sprint. It's about small, consistent steps forward. Celebrate your progress, no matter how small, and remember that every step you take brings you closer to your goal. Your journey to health and wellness is unique to you. Own it, be proud of it, and continue striving for a healthier future!
The tapeworm diet. Foot detox pads. Breatharianism. In a world where trendy (and sometimes dangerous!) health fads come and go, alcohol and cigarettes have been consistently considered the bad news. We’ve all heard the warnings, seen the graphic images on cigarette packs, and maybe even had a friend or two caution us about mixing the two. But why is this combination so notorious? What are the effects of smoking and drinking at the same time? Alcohol is a depressant for our central nervous system, and nicotine, which is found in cigarettes, acts as a stimulant. When consumed together, the combination of these opposing effects doesn't neutralize the risks — instead, it exacerbates them.
To be clear, our goal here isn't to rain on your parade — it’s about fostering awareness and offering some science-backed guidance to navigate this tricky territory. Cigarettes and alcohol might sound like a perfect combo, but they cause more harm than we might realize.
Alcohol and cigarettes are the OG “bad boys” of the lifestyle world. When consumed individually, drinking and smoking pose significant health risks. When we mix them, though, it's like pouring gasoline on an open fire — the risk multiplies. But why?
Alcohol is a central nervous system depressant that slows down brain activity and causes relaxation, while nicotine, the primary addictive substance in tobacco, is a stimulant that speeds up the heart and offers a short-term energy boost (which is sometimes followed by a cigarette hangover). This might seem like a match made in heaven — a case of opposites attract — but sadly, it’s more a recipe for disaster. The combination amplifies the harmful effects of each substance and can lead to a spiraling pattern of dependency, reinforcing the use of one when consuming the other. (You might even have a friend who tells you, “I only smoke when I drink” — it’s pretty common!)
Health-wise, these two substances form a dangerous alliance. Regular consumption can lead to a host of issues like oral and throat cancer, heart disease, liver damage, and many other conditions. Their synergistic effects cause twice the damage and wreak havoc in the body.
A person who smokes and drinks is more likely to suffer from several diseases than someone who only drinks or only smokes:
The interplay of alcohol and nicotine when consumed at the same time also increases addiction potential. Alcohol tends to lower inhibitions and impair judgment, making us more likely to light up a cigarette. Similarly, nicotine's stimulating effects may prompt us to drink more to regain the initial relaxed feeling. This push-pull dynamic creates a vicious cycle that can be tough to break.
Now that we’ve unveiled the harsh reality, let’s turn the tables! Here are a few science-backed, effective ways to distance yourself from this hazardous duo:
Change takes time, and the road to recovery is a marathon, not a sprint. It's about small, consistent steps forward. Celebrate your progress, no matter how small, and remember that every step you take brings you closer to your goal. Your journey to health and wellness is unique to you. Own it, be proud of it, and continue striving for a healthier future!
Millennials have a love-hate relationship with alcohol. Dive into our latest blog as we break down the trends, debunk the myths, and serve up some refreshing steps to healthier drinking habits.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Millennials — those born between the early 1980s and the mid 1990s — watched the world change dramatically as they grew up. They’ve been through Y2K, the rise of smartphones, and some pretty impressive trends in facial hair (hello, lumberjack chic)! This is the first generation to grow up with the internet as a fundamental part of life, witness the birth of social media, and live through the heartache of a buffering dial-up connection. They’re fluent in hashtags and emojis and can scroll, swipe, and type with ease. Yet — unlike the Gen Z who follow them — they also remember when phones were just, well, phones.
But what's going on in the minds of millennials when it comes to drinking? Do millennials drink more alcohol? And what are some millennial drinking trends? Research suggests that alcohol consumption among this group is a mixed bag. While overall rates of alcohol use are similar to previous generations, patterns of consumption are somewhat different. Let’s take a look.
Millennials, in general, report higher levels of stress than previous generations. They came of age during life-changing events such as 9/11 and the Columbine school shooting. From navigating a turbulent job market to dealing with the rising costs of housing and education, their life experiences haven't always been smooth sailing. Broadly speaking, they’re not the most mellow bunch. As a result, they’re often labeled the “anxious generation,” having come of age grappling with modern life’s more pressing problems and uncertainties.
This heightened anxiety is relevant when it comes to analyzing millennials’ drinking trends. Research suggests that emotional wellness influences drinking patterns. Chronic stress can make the brain more receptive to the effects of alcohol, leading some people to use drinking as a coping mechanism.
It's a tricky cycle. We feel stressed, so we reach for a drink to help us relax. But then the alcohol disrupts our sleep, leads to hangovers, and ultimately increases our stress levels. And before we know it, we’re reaching for another drink.
According to a report by a nonprofit wine council, millennials drink almost half of all wine in the U.S., finishing off up to 3.1 glasses of wine in a single sitting. Women accounted for two-thirds of wine consumed by this age group — ladies imbibed approximately 160 million cases of wine in 2015 alone.
Why do millennials drink so much? Another reason might have to do with the alcohol industry. As millennials approached adulthood, the alcohol industry kept a close eye on their drinking patterns. Social drinking after work has become an integral part of their lifestyle, with outings often posted on social media — a trend that hadn't previously existed.
These shifts prompted industries to modify both manufacturing and advertising methods, as there was clearly money to be made. When choosing a venue for happy hour or an after-work drink, millennials consider features such as knowledgeable bartenders, special drink offers, and exclusive beverages. Alcohol brands have been capitalizing on these changing habits and a pronounced social drinking preference to enhance their brand value.
In the United States, the alcoholic drinks market yields approximately $12 billion in annual sales. Though millennials constitute just about a quarter of adults over 21, they are responsible for over 35% of total beer consumption and 32% of all spirit consumption in the country.
But let's not forget that millennials are also the wellness generation. They’ve embraced everything from yoga to clean eating, and this focus on health is also impacting how they relate to alcohol. Many millennials are becoming more mindful of their drinking, choosing to moderate or even abstain from alcohol as a way to maintain their overall wellbeing.
This wellness trend has also led to the rise of the sober-curious movement and an explosion in alcohol-free alternatives. From non-alcoholic beers to zero-proof spirits, these options offer a way to enjoy the social aspect of drinking without the negative effects of alcohol.
One trend we're seeing is a move towards drinking less, but drinking better. There's a growing emphasis on quality over quantity, with a shift from volume (think college keggers) to value (hello, artisanal craft beers and fancy mixology concoctions). However, it's important to note that this trend towards "drinking better" can also pose a problem when it comes to moderating alcohol intake.
How can we understand our own relationship with alcohol? First, it's important to recognize that everyone is different. Some people may be able to enjoy a drink now and then without any problems, while others may struggle to control their intake. And that's okay.
One helpful approach can be to keep a drinking diary, noting when and why you drink. This can help you spot patterns and identify triggers. Another step is to pay attention to how you feel after drinking. Do you feel refreshed and relaxed, or are you left feeling sluggish and foggy? The goal here isn't to judge yourself, but to gain insight into your own behaviors and feelings around alcohol.
Ready to get started on your journey to a healthier relationship with alcohol? Here are some practical ways to get started:
Millennials — those born between the early 1980s and the mid 1990s — watched the world change dramatically as they grew up. They’ve been through Y2K, the rise of smartphones, and some pretty impressive trends in facial hair (hello, lumberjack chic)! This is the first generation to grow up with the internet as a fundamental part of life, witness the birth of social media, and live through the heartache of a buffering dial-up connection. They’re fluent in hashtags and emojis and can scroll, swipe, and type with ease. Yet — unlike the Gen Z who follow them — they also remember when phones were just, well, phones.
But what's going on in the minds of millennials when it comes to drinking? Do millennials drink more alcohol? And what are some millennial drinking trends? Research suggests that alcohol consumption among this group is a mixed bag. While overall rates of alcohol use are similar to previous generations, patterns of consumption are somewhat different. Let’s take a look.
Millennials, in general, report higher levels of stress than previous generations. They came of age during life-changing events such as 9/11 and the Columbine school shooting. From navigating a turbulent job market to dealing with the rising costs of housing and education, their life experiences haven't always been smooth sailing. Broadly speaking, they’re not the most mellow bunch. As a result, they’re often labeled the “anxious generation,” having come of age grappling with modern life’s more pressing problems and uncertainties.
This heightened anxiety is relevant when it comes to analyzing millennials’ drinking trends. Research suggests that emotional wellness influences drinking patterns. Chronic stress can make the brain more receptive to the effects of alcohol, leading some people to use drinking as a coping mechanism.
It's a tricky cycle. We feel stressed, so we reach for a drink to help us relax. But then the alcohol disrupts our sleep, leads to hangovers, and ultimately increases our stress levels. And before we know it, we’re reaching for another drink.
According to a report by a nonprofit wine council, millennials drink almost half of all wine in the U.S., finishing off up to 3.1 glasses of wine in a single sitting. Women accounted for two-thirds of wine consumed by this age group — ladies imbibed approximately 160 million cases of wine in 2015 alone.
Why do millennials drink so much? Another reason might have to do with the alcohol industry. As millennials approached adulthood, the alcohol industry kept a close eye on their drinking patterns. Social drinking after work has become an integral part of their lifestyle, with outings often posted on social media — a trend that hadn't previously existed.
These shifts prompted industries to modify both manufacturing and advertising methods, as there was clearly money to be made. When choosing a venue for happy hour or an after-work drink, millennials consider features such as knowledgeable bartenders, special drink offers, and exclusive beverages. Alcohol brands have been capitalizing on these changing habits and a pronounced social drinking preference to enhance their brand value.
In the United States, the alcoholic drinks market yields approximately $12 billion in annual sales. Though millennials constitute just about a quarter of adults over 21, they are responsible for over 35% of total beer consumption and 32% of all spirit consumption in the country.
But let's not forget that millennials are also the wellness generation. They’ve embraced everything from yoga to clean eating, and this focus on health is also impacting how they relate to alcohol. Many millennials are becoming more mindful of their drinking, choosing to moderate or even abstain from alcohol as a way to maintain their overall wellbeing.
This wellness trend has also led to the rise of the sober-curious movement and an explosion in alcohol-free alternatives. From non-alcoholic beers to zero-proof spirits, these options offer a way to enjoy the social aspect of drinking without the negative effects of alcohol.
One trend we're seeing is a move towards drinking less, but drinking better. There's a growing emphasis on quality over quantity, with a shift from volume (think college keggers) to value (hello, artisanal craft beers and fancy mixology concoctions). However, it's important to note that this trend towards "drinking better" can also pose a problem when it comes to moderating alcohol intake.
How can we understand our own relationship with alcohol? First, it's important to recognize that everyone is different. Some people may be able to enjoy a drink now and then without any problems, while others may struggle to control their intake. And that's okay.
One helpful approach can be to keep a drinking diary, noting when and why you drink. This can help you spot patterns and identify triggers. Another step is to pay attention to how you feel after drinking. Do you feel refreshed and relaxed, or are you left feeling sluggish and foggy? The goal here isn't to judge yourself, but to gain insight into your own behaviors and feelings around alcohol.
Ready to get started on your journey to a healthier relationship with alcohol? Here are some practical ways to get started:
Explore the drinking trends, attitudes, and behavior among different generations — from Generation Z and Millennials to Generation X and Baby Boomers.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Every generation is marked by different characteristics — from cultural attitudes and mindsets to food preferences and parenting styles. For many generations, alcohol has played a dominant role in our culture, shaping the way we socialize, celebrate, and have fun. Interestingly, attitudes towards drinking and drinking habits have started to shift among younger generations. So do millennials drink more alcohol than their younger counterparts? And which generation drinks the most? Let’s take a look at differences in alcohol consumption by generation.
Older zoomers’ social lives look a lot different than other generations. Those currently in their early twenties might look around at their friends and wonder, “Are we the most sober generation?” Generation Z, or those born between 1997-2012, are, indeed, drinking less than young people in past generations. In fact, according to a 2018 report, Gen Zers are drinking about 20% less alcohol per capita than millennials did at their age. And 64% of them said they expected to drink less frequently when they grow older than the older generations do now.
Gen Zers are also spending less money on alcohol than any generation before them. A Gallup Poll found that Gen Zers spent 40% less on alcohol than other generations in 2021 and made 5 fewer trips to the liquor store.
And many zoomers are actually forgoing alcohol entirely. One study found that the share of college-age adults abstaining from alcohol has grown from 20 to 28% over the last two decades.
This shift away from alcohol stems in part from an increased awareness of the risks that come with drinking — from poor decision making to addiction and adverse health effects. In fact, social media has played a big role in educating this generation about both the short- and long-term consequences of drinking. Interestingly, reports indicate that many are also forgoing alcohol due to fears related to losing control while drunk and having evidence shared on Snapchat, Instagram, or Facebook.
Generation Z also prioritizes wellness, both mental and physical, more than generations past, which has also contributed to a decline in drinking. According to one survey, half of Gen Zers work out, compared to just 45% of other generations.
For those who do drink, however, their tastes have changed from previous generations. In fact, they are the first generation to prefer other alcoholic drinks to beer, particularly malt beverages.
As for the reason they’d choose to drink, many of them cite drinking for special occasions and to feel comfortable around people. However, only 58% of Gen Z consider going out to bars and restaurants “an important part” of how they socialize, compared to 65% of millennials.
Furthermore, Generation Z has been labeled the “sober curious” generation, referring to a movement geared toward becoming more mindful of drinking habits and embracing sobriety as a positive social and personal choice.
Interestingly, the decline in drinking among zoomers has been so pronounced that it’s led to an explosion in the non-alcoholic beverage market. Non-alcoholic beer sales have grown by nearly 4% on average for the past five years. Similarly, non-alcoholic brews are the fastest-growing segment in the beer industry. Non-alcoholic cocktails are also on the rise, and mocktail bars have started to spring up in cities around the country.
Do millennials drink more alcohol than Gen Zers? The millennials, also known as “Gen Y,” are those born between 1981-1996. While Gen Zers drink less than millennials, millennials are also drinking less than previous generations, including Baby Boomers and Generation X.
However, the number of millennials consuming alcohol is still high. Research shows that 53% of millennials said they consumed alcohol in the past month. Furthermore, millennials remain the major drivers of the global alcoholic beverages market, leading the 12% rise in global alcohol consumption after COVID-19.
They are also among the highest spenders on wine. In fact, red wine is the top drinking choice for nearly a quarter of female millennials, whereas white wine is the beverage of choice for about a fifth. One report noted that millennials consumed about 160 million cases of wine in 2015 alone.
Craft beer is also incredibly popular among this generation, particularly among males. In fact, one survey indicates that 57% of millennials say they drink craft beer weekly. This is likely due to millennials’ preference of supporting brands they trust, valuing authenticity, and expressing their individuality.
Millennials are most likely to drink for social reasons, citing going out to bars and restaurants as an “important part” of how they socialize. Interestingly, one study noted that while preparing for a first date, over 50% of millennials say they have 1-2 drinks.
Generation X — those born between 1965 and 1980 — are heavier drinkers than Gen Zers and millennials. Research indicates that the percentage of Gen Xers who reported drinking alcohol in the past month increased from 56% in 2002 to 60% in 2014. More recently, studies show that 65% of Gen Xers consumed alcohol in the past month, compared with 53% of millennials.
Similar to millennials, Generation X has a strong preference for wine. In fact, they purchase more wine than any other generation, including Baby Boomers (who traditionally were top wine drinkers). One study found that Gen Xers are the largest consumers of wine in the United States, with 48% of Gen Xers reporting that they drink wine at least once a month.
Unlike millennials, however, they are less concerned with industry trends and make purchases based on their established tastes and preferences. They tend to value luxury and exclusivity and will spend more money for quality wine compared to millennials.
Furthermore, while millennials and Gen Z tend to drink on special occasions or to feel comfortable socializing, Gen Xers tend to use alcohol for relaxation, making them more likely to drink alone.
For those wondering which generation drinks the most, we’ve arrived at the answer! Baby boomers — those born between 1946-1964 — tend to drink much more than the generations that follow them. Research shows that 72% percent of baby boomers have consumed alcohol in the past month, compared with 65% percent of Gen Xers and 53 percent of millennials.
Researchers have also noted a steady increase in alcohol use among this generation, particularly among women. Even more alarming, rates of binge drinking — defined as drinking five or more drinks in one sitting for men, or four or more drinks for women — are particularly high in the older population. Approximately 20% of adults aged 60-64 and around 11% over age 65 report recent binge drinking.
Furthermore, a 2021 analysis found that 1 in 20 adults aged 65 or older had alcohol use disorder (AUD) in the past year. One survey determined that in the U.S. between 2001 and 2013, the rate of AUD increased 107% among people 65 and older. Sadly, the rate of alcohol-induced deaths in 2020 was highest among those aged 55-64 for both males and females.
In general, baby boomers are less concerned with overall health and wellness compared to millennials and Gen Z. For instance, Gen Zers and millennials work out, take personalized supplements, and attend regular psychotherapy sessions at higher rates than Baby Boomers.
Their preference for alcohol can also be seen in the low number of boomers participating in challenges such as Dry January. According to one survey, 25% of people aged 18-34 planned to abstain from drinking during the month, compared with only 10% of people aged 55 and over.
Alcohol use is strongest among the older generations, including Generation X and baby boomers. While millennials drink less than previous generations, Generation Z is ushering a cultural and societal shift by drinking less, choosing not to drink, or pursuing mindful drinking.
Regardless of what generation we find ourselves in, it’s never too late to change our drinking habits. Cutting back on alcohol or eliminating it entirely can enhance your mental, physical, and emotional health — and Reframe is here to help show you how.
Every generation is marked by different characteristics — from cultural attitudes and mindsets to food preferences and parenting styles. For many generations, alcohol has played a dominant role in our culture, shaping the way we socialize, celebrate, and have fun. Interestingly, attitudes towards drinking and drinking habits have started to shift among younger generations. So do millennials drink more alcohol than their younger counterparts? And which generation drinks the most? Let’s take a look at differences in alcohol consumption by generation.
Older zoomers’ social lives look a lot different than other generations. Those currently in their early twenties might look around at their friends and wonder, “Are we the most sober generation?” Generation Z, or those born between 1997-2012, are, indeed, drinking less than young people in past generations. In fact, according to a 2018 report, Gen Zers are drinking about 20% less alcohol per capita than millennials did at their age. And 64% of them said they expected to drink less frequently when they grow older than the older generations do now.
Gen Zers are also spending less money on alcohol than any generation before them. A Gallup Poll found that Gen Zers spent 40% less on alcohol than other generations in 2021 and made 5 fewer trips to the liquor store.
And many zoomers are actually forgoing alcohol entirely. One study found that the share of college-age adults abstaining from alcohol has grown from 20 to 28% over the last two decades.
This shift away from alcohol stems in part from an increased awareness of the risks that come with drinking — from poor decision making to addiction and adverse health effects. In fact, social media has played a big role in educating this generation about both the short- and long-term consequences of drinking. Interestingly, reports indicate that many are also forgoing alcohol due to fears related to losing control while drunk and having evidence shared on Snapchat, Instagram, or Facebook.
Generation Z also prioritizes wellness, both mental and physical, more than generations past, which has also contributed to a decline in drinking. According to one survey, half of Gen Zers work out, compared to just 45% of other generations.
For those who do drink, however, their tastes have changed from previous generations. In fact, they are the first generation to prefer other alcoholic drinks to beer, particularly malt beverages.
As for the reason they’d choose to drink, many of them cite drinking for special occasions and to feel comfortable around people. However, only 58% of Gen Z consider going out to bars and restaurants “an important part” of how they socialize, compared to 65% of millennials.
Furthermore, Generation Z has been labeled the “sober curious” generation, referring to a movement geared toward becoming more mindful of drinking habits and embracing sobriety as a positive social and personal choice.
Interestingly, the decline in drinking among zoomers has been so pronounced that it’s led to an explosion in the non-alcoholic beverage market. Non-alcoholic beer sales have grown by nearly 4% on average for the past five years. Similarly, non-alcoholic brews are the fastest-growing segment in the beer industry. Non-alcoholic cocktails are also on the rise, and mocktail bars have started to spring up in cities around the country.
Do millennials drink more alcohol than Gen Zers? The millennials, also known as “Gen Y,” are those born between 1981-1996. While Gen Zers drink less than millennials, millennials are also drinking less than previous generations, including Baby Boomers and Generation X.
However, the number of millennials consuming alcohol is still high. Research shows that 53% of millennials said they consumed alcohol in the past month. Furthermore, millennials remain the major drivers of the global alcoholic beverages market, leading the 12% rise in global alcohol consumption after COVID-19.
They are also among the highest spenders on wine. In fact, red wine is the top drinking choice for nearly a quarter of female millennials, whereas white wine is the beverage of choice for about a fifth. One report noted that millennials consumed about 160 million cases of wine in 2015 alone.
Craft beer is also incredibly popular among this generation, particularly among males. In fact, one survey indicates that 57% of millennials say they drink craft beer weekly. This is likely due to millennials’ preference of supporting brands they trust, valuing authenticity, and expressing their individuality.
Millennials are most likely to drink for social reasons, citing going out to bars and restaurants as an “important part” of how they socialize. Interestingly, one study noted that while preparing for a first date, over 50% of millennials say they have 1-2 drinks.
Generation X — those born between 1965 and 1980 — are heavier drinkers than Gen Zers and millennials. Research indicates that the percentage of Gen Xers who reported drinking alcohol in the past month increased from 56% in 2002 to 60% in 2014. More recently, studies show that 65% of Gen Xers consumed alcohol in the past month, compared with 53% of millennials.
Similar to millennials, Generation X has a strong preference for wine. In fact, they purchase more wine than any other generation, including Baby Boomers (who traditionally were top wine drinkers). One study found that Gen Xers are the largest consumers of wine in the United States, with 48% of Gen Xers reporting that they drink wine at least once a month.
Unlike millennials, however, they are less concerned with industry trends and make purchases based on their established tastes and preferences. They tend to value luxury and exclusivity and will spend more money for quality wine compared to millennials.
Furthermore, while millennials and Gen Z tend to drink on special occasions or to feel comfortable socializing, Gen Xers tend to use alcohol for relaxation, making them more likely to drink alone.
For those wondering which generation drinks the most, we’ve arrived at the answer! Baby boomers — those born between 1946-1964 — tend to drink much more than the generations that follow them. Research shows that 72% percent of baby boomers have consumed alcohol in the past month, compared with 65% percent of Gen Xers and 53 percent of millennials.
Researchers have also noted a steady increase in alcohol use among this generation, particularly among women. Even more alarming, rates of binge drinking — defined as drinking five or more drinks in one sitting for men, or four or more drinks for women — are particularly high in the older population. Approximately 20% of adults aged 60-64 and around 11% over age 65 report recent binge drinking.
Furthermore, a 2021 analysis found that 1 in 20 adults aged 65 or older had alcohol use disorder (AUD) in the past year. One survey determined that in the U.S. between 2001 and 2013, the rate of AUD increased 107% among people 65 and older. Sadly, the rate of alcohol-induced deaths in 2020 was highest among those aged 55-64 for both males and females.
In general, baby boomers are less concerned with overall health and wellness compared to millennials and Gen Z. For instance, Gen Zers and millennials work out, take personalized supplements, and attend regular psychotherapy sessions at higher rates than Baby Boomers.
Their preference for alcohol can also be seen in the low number of boomers participating in challenges such as Dry January. According to one survey, 25% of people aged 18-34 planned to abstain from drinking during the month, compared with only 10% of people aged 55 and over.
Alcohol use is strongest among the older generations, including Generation X and baby boomers. While millennials drink less than previous generations, Generation Z is ushering a cultural and societal shift by drinking less, choosing not to drink, or pursuing mindful drinking.
Regardless of what generation we find ourselves in, it’s never too late to change our drinking habits. Cutting back on alcohol or eliminating it entirely can enhance your mental, physical, and emotional health — and Reframe is here to help show you how.
Ever wondered why Gen Z is breaking up with booze? Dive into our latest blog and discover why less or no alcohol is becoming the new Friday night favorite!
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Think back to your college days. If you’re a millennial or Gen Xer, you likely remember tailgate parties, overcrowded bars, sweaty frat parties with people doing keg stands and playing beer pong using red plastic cups, and late-night beer at a local pizza joint. Walk onto a college campus today, and things are a bit different. Sure, groups of students still roam the streets for Friday-night fun, and there’s still dancing and pizza. But there’s also a lot less booze.
What’s changed? Why is Gen Z drinking less? As it turns out, many Gen Zers — people born between 1997 and 2012 — are increasingly leaning towards the sober curious movement. Why is this shift happening, and what factors are contributing to it? Let’s dive into Gen Z alcohol trends, explore Gen Z drinking habits, and answer the question: “Is sobriety trending?”
Now, why are our Gen Z friends increasingly hopping onto the sober curious bandwagon? Before we dive deep into the reasons, let's take a quick detour to understand what the movement is based on.
In short, the sober curious movement is all about exploring a lifestyle with less alcohol or none at all. However, the emphasis is on curiosity about going booze-free — not a promotion of abstinence. It’s about making a choice to not drink alcohol out of habit or social pressure, but instead intentionally deciding when and how much to consume, if at all.
Why is Gen Z not drinking as much as their predecessors? Gen Z is not just hopping on this sober trend for trendiness’ sake. If simply following the crowd is not the reason, what are the deeper reasons behind the Gen Z alcohol trends? There are significant sociological reasons behind their drive towards the sober curious lifestyle.
So, does Gen Z drink less? It certainly looks like it! Let’s take a closer look at the sober trend’s deeper benefits.
Why is Gen Z drinking less? It's not just about following trends or saving money. The sober curious movement can have tangible, science-backed benefits for your brain and body.
Alcohol inhibits the brain's communication pathways, affecting the way the brain works, which can lead to mood changes, difficulty thinking, and coordination issues. By reducing or eliminating alcohol, individuals can avoid these potential pitfalls.
For anyone interested in joining Gen Z in the sober curious movement, here are some specific steps you can take:
Like a new fitness regimen or a shift to healthier eating, the sober curious movement is another step towards wellness. Gen Z seems to have caught on to this trend, and it's never too late for others to join in! So why not explore this lifestyle? You might find that a life with less alcohol is just as bubbly and bright, if not more so.
Think back to your college days. If you’re a millennial or Gen Xer, you likely remember tailgate parties, overcrowded bars, sweaty frat parties with people doing keg stands and playing beer pong using red plastic cups, and late-night beer at a local pizza joint. Walk onto a college campus today, and things are a bit different. Sure, groups of students still roam the streets for Friday-night fun, and there’s still dancing and pizza. But there’s also a lot less booze.
What’s changed? Why is Gen Z drinking less? As it turns out, many Gen Zers — people born between 1997 and 2012 — are increasingly leaning towards the sober curious movement. Why is this shift happening, and what factors are contributing to it? Let’s dive into Gen Z alcohol trends, explore Gen Z drinking habits, and answer the question: “Is sobriety trending?”
Now, why are our Gen Z friends increasingly hopping onto the sober curious bandwagon? Before we dive deep into the reasons, let's take a quick detour to understand what the movement is based on.
In short, the sober curious movement is all about exploring a lifestyle with less alcohol or none at all. However, the emphasis is on curiosity about going booze-free — not a promotion of abstinence. It’s about making a choice to not drink alcohol out of habit or social pressure, but instead intentionally deciding when and how much to consume, if at all.
Why is Gen Z not drinking as much as their predecessors? Gen Z is not just hopping on this sober trend for trendiness’ sake. If simply following the crowd is not the reason, what are the deeper reasons behind the Gen Z alcohol trends? There are significant sociological reasons behind their drive towards the sober curious lifestyle.
So, does Gen Z drink less? It certainly looks like it! Let’s take a closer look at the sober trend’s deeper benefits.
Why is Gen Z drinking less? It's not just about following trends or saving money. The sober curious movement can have tangible, science-backed benefits for your brain and body.
Alcohol inhibits the brain's communication pathways, affecting the way the brain works, which can lead to mood changes, difficulty thinking, and coordination issues. By reducing or eliminating alcohol, individuals can avoid these potential pitfalls.
For anyone interested in joining Gen Z in the sober curious movement, here are some specific steps you can take:
Like a new fitness regimen or a shift to healthier eating, the sober curious movement is another step towards wellness. Gen Z seems to have caught on to this trend, and it's never too late for others to join in! So why not explore this lifestyle? You might find that a life with less alcohol is just as bubbly and bright, if not more so.
