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What Is the Purpose of a Standard Drink Measurement?
What Is a Standard Drink Measurement?
A standard drink is a unit of measurement for alcohol that represents a set amount of pure alcohol within a beverage. In the US, a standard drink is considered 0.6 oz or 14 g of pure alcohol. It was developed as a way to provide a uniform measure for alcoholic drinks. Before this, a “drink” was whatever the most common vessel for the type of alcohol was served in. For example, wine which is most commonly served in a glass, could have been as small as a champagne flute or as massive as a goblet.
The phrase “standard drink” was first used in a pamphlet titled That’s the Limit, printed in 1984 by the UK’s Education Council. It referred to a standard drink as a single alcohol unit (8 g of pure alcohol), which was the guideline for safe drinking for men and women. It aimed to educate the public about living a healthy lifestyle. As we began to recognize the harm of excessive drinking, the measurement became more widespread and was adopted by notable health organizations around the world.
Today, although a standard drink is a more standardized measurement for alcohol, it differs slightly between countries. If a standard drink isn’t so standard, then what’s the point?
What Is a Standard Drink Calculator?
Alcoholic beverages, even within alcoholic beverage categories, can differ in alcohol content. Calculating the standard drinks in a mixed drink can be slightly more complicated, as there can be various types of alcohol in various amounts. Luckily, we now have a Standard Drink Calculator that can do the math for us! Simply enter the amount and type of drink you’re curious about, and the Standard Drink Calculator will give you the standard drink measurement so you know exactly what you’re consuming.
What Is the Purpose of a Standard Drink Measurement?
The main purpose of a standard drink is to have a more uniform way of measuring alcohol. Can you imagine if the measurement we use today for length, a foot, were still based on the length of a person’s foot (like it was thousands of years ago)? The beloved Subway footlong may turn out to be a lot smaller or bigger depending on the Sandwich Artist of the day. Aside from a more consistent measurement, a standard drink has many other purposes:
Booze benchmark. Having an idea of how many standard drinks we consume helps us make sure we don’t exceed our personal limits.
Drinking guidelines. A standard drink measurement is crucial for developing uniform responsible drinking guidelines. This gives us a better understanding of limiting our alcohol intake and reducing the risk of alcohol-related harm.
Alcohol analysis. A standard measurement helps ensure consistency in research and epidemiological studies on alcohol use. Consistent data on alcohol consumption facilitates comparisons in studies on alcohol use and related harm.
As we can see, standard drink measurements were created to increase awareness about alcohol content and to create guidelines for safe consumption. Despite the benefits, the number of standard drinks isn’t usually printed on the label. To give us a better idea of how much we’re consuming, let’s take a look at standard drink sizes for common alcoholic beverages.
Standard Drink Measurements of Common Alcoholic Beverages
Since a standard drink is the amount of pure alcohol a drink contains, it differs between alcoholic beverages, as they contain different percentages of alcohol by volume (ABV). A drink with a lower ABV means we need more of it to reach 14 g of pure alcohol, whereas a drink with a higher ABV means we’ll need less. For example, one standard drink of beer is 12 oz, but one standard drink of vodka is 1.5 oz. With the varying percentages of alcohol within different drinks, it can be difficult to determine appropriate serving sizes. Let’s break it down by common alcoholic beverages.
Standard Drink of Beer
One standard drink of beer is equivalent to 12 oz, which is the size of a regular soda can. This is based on a beer with an average ABV of 5%. However, the ABV of beer can range from light beers at 3.5% ABV to craft beers that exceed 8% ABV. A lighter beer will be less than a standard drink and higher ABV beers will be more.
It’s important to note that common serving vessels for beer aren’t always equivalent to a standard drink. For example, beer is frequently served in a pint, which holds 20 oz — roughly 1.3 standard drinks. A pint of beer that is 8% ABV is slightly above 2 standard drinks.
Standard Drink of Malt Liquor
Malt liquor is a stronger, usually sweetened form of beer. Flavored malt beverages usually range from 5% to 9% ABV — making a standard drink about 8 oz or 1 cup at an average of 7.5% ABV.
Malt beverages vary widely. Think anything from Twisted Tea to amped-up beers like Olde English 800. When calculating the number of standard drinks in a malt liquor, it’s best not to estimate due to the significant variation.
Standard Drink of Wine
One standard drink is equivalent to 5 oz of wine with an average ABV of 12%. Wine can be a tricky one, as it’s poured out of the bottle into a glass that can vary in size. A standard (or not-so-standard) wine glass can hold anywhere from 8 to 22 oz. Adding to the complexity, the alcohol content in wine can range from 5 to 25%.
The sipping nature of wine can also make it difficult to keep track of how much we’ve had. By the end of sip and paint night, we may have had 2 to 3 glasses of different-sized pours. One way that standard drinks of wine are measured is by the bottle. A 750-mL, standard bottle of wine is roughly 5 standard drinks.
Standard Drink of Liqueur
Liqueur, not to be confused with liquor, is a distilled spirit that is sweetened with sugars and flavorings — commonly served with or after dessert. Since liqueur contains additives, the ABV ranges from 15 to 35% — lower than many other distilled spirits.
A standard drink of liqueur is 2 oz with an average ABV of 25%. By itself, they're usually served in shooters ranging from 2 to 3 oz, which is meant to be consumed in one quick gulp. Liqueurs are also added for flavorings in cocktails — adding to the alcohol content in mixed drinks.
Standard Drink of Distilled Spirits
Distilled spirits or hard liquor are alcoholic beverages made from fermented grains and other plants that have been distilled or purified to increase the alcohol concentration. Most spirits range from 35% to 45% ABV, but can go above even 80%.
One standard drink of a distilled spirit with an average ABV of 40% is 1.5 oz. This is equivalent to a standard shot glass. The metal hourglass-looking tool, or jigger, that bartenders use to make drinks, is standardized to measure 1.5 oz or one shot on the bigger side and .75 oz or a half shot on the smaller end.
Standard Drink of Hard Cider
Hard cider is made from fermented apple juice. Think Angry Orchard or a spiked Martinelli’s. A standard drink of hard cider is 10 oz with an average ABV of 6%.
Hard cider is popular in the UK and is used to toast special occasions and celebrate the holidays. It’s usually served in a wine glass, which can range widely in size. Many of us have that one family member (or multiple) that seems to keep topping up everyone’s glass, but if we’re trying to prevent Aunt Martha from oversharing embarrassing childhood stories or are trying to make sure everyone gets home safely, we should try to stick to one standard drink or 1.25 cups of hard cider.
Now that we have a more general idea of standard drink sizes, how can we calculate a more exact amount?
Moderate Drinking Guidelines: Putting Standard Drink Measurements in Practice
The Dietary Guidelines for Americans, which provides advice on what we should eat and drink to promote good health and prevent disease, recommends that adults over the legal drinking age not drink alcohol, or follow moderate consumption guidelines if choosing to drink.
Moderate alcohol consumption is:
2 standard drinks or less in a day for men
1 standard drink or less in a day for women
Having the standardized drink measurement helps us ensure we aren’t underestimating our alcohol consumption, as excessive drinking is associated with many negative health effects. By practicing moderate consumption, we can effectively reduce the risk of adverse effects. Standardized drink measurements set us up for success, but what else can we do to limit harm from drinking alcohol?
Beyond Standard Drink Measurements: Practicing Mindful Consumption
Understanding standard drink measurements and using them to increase our awareness of the effects of alcohol and the harms associated is one way we can practice mindful alcohol consumption. We can implement other strategies to help us develop a healthier relationship with alcohol:
Calculate drinks. Online tools can help us calculate the standard drinks in even the most complex mixed drinks in no time. Calculating the number of standard drinks increases our awareness surrounding alcohol consumption and prevents us from underestimating how much we’re drinking.
Set limits. Now that we have a more standardized form of measurement, we can set accurate and realistic limits that align with our goals.
Track consumption. In addition to setting limits, we can effectively track our consumption over time. This can help us identify any negative drinking patterns and work towards more long-term goals for developing a healthy relationship with alcohol.
Quit or cut back. Quitting or cutting back on alcohol reduces its negative effects on our body. Identify triggers from tracking and set goals to avoid or work through them. Setting accountability partners can also help support us on our journey.
Seek support. If we’re concerned about our drinking habits, we can explore different treatment options that fit our needs. Try alcohol reduction apps like Reframe or more traditional treatment programs like peer support groups or cognitive behavioral therapy (CBT).
These mindful drinking strategies help us put standard drink measurements to good use. We can effectively measure and keep track of our alcohol consumption — benefitting our overall health and well-being.
Pouring With Precision
Standard drink measurements are more than just numbers on a chart — they’re a helpful tool in the quest for mindful consumption. Whether we’re navigating a night out, mixing our own cocktail, or looking to quit or cut back, understanding standard drink measurements can be our tool against excessive drinking. So, the next time we pour a glass, we’ll know exactly what we're getting into. And if you’re still worried about standard drink measurements, pour yourself a mocktail and avoid the calculating altogether! Cheers to intentional choices and healthier habits that our future selves will thank us for!
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At Reframe, we do science, not stigma. We base our articles on the latest peer-reviewed research in psychology, neuroscience, and behavioral science. We follow the Reframe Content Creation Guidelines, to ensure that we share accurate and actionable information with our readers. This aids them in making informed decisions on their wellness journey. Learn more
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